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Beer Below Zero patented.

MANILA -- After successfully expanding the Beer Below Zero (BBZ) business in Asia Pacific and recently in the United States, the BBZ International Inc. is now after the trail of infringers that claim to have the same technology for beer freezing.

To secure its exclusive ownership and rights to the trademarks "Beer Below Zero," "BBZ," and "Beer Below Zero Mark," BBZ International Inc. tapped Jimeno Cope and David Law Firm for legal assistance.

On Dec. 5, Jimeno Cope and David Law Firm announced through an official notice to the public that: "Vigis Ventures International Inc. (PH), had already successfully patented in its name its Beer Freezer, both as to Industrial Design and Utility Model, with the office of the Intellectual Property of the Philippines."

The statement added, "Notice is hereby given to the public that any person or entity who shall use the foregoing patents and trademarks without any authority shall be immediately prosecuted before the courts of law and to those who are actually using them at present to immediately cease and desist from doing so," otherwise a case will be filed against infringers before the Intellectual Property Office and other courts of law.

Violators may face cancellation of business permits if they continue to operate as "BBZ technology" without proper authorization.

Currently, BBZ has "close to 1,000 outlets nationwide," said Luigi Nunez, BBZ International Inc.'s chair and CEO. The 100percent Filipinoowned company was also launched in the United States last October.

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Publication:Philippines Daily Inquirer (Makati City, Philippines)
Date:Jan 5, 2015
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