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Bee\ ah introduces light bulb recycling machines.

Bee'ah is installing the Middle East's first reverse vending machines to collect and recycle domestic light bulbs and batteries across the UAE.

Supplied by UK-based Reverse Vending Corporation reVend[R], Bee'ah is only the second company ever to adapt and apply the cutting edge technology.

Starting in Sharjah, units will be installed across the Emirates.

"We are honoured to be joining forces with reVend[R] - an industry leader in reverse vending design and innovation - to help diminish the hazardous effects of waste on both human health and the environment," said Khaled Al Huraimel, group chief executive officer, Bee'ah.

"The introduction of these ground-breaking reverse vending machines is set to help Bee'ah further advance its goal of achieving zero-waste to landfill in Sharjah - an objective which will catapult the Emirate into the Environmental Capital of the Middle East and make it the first Arab city ever to divert 100% of its waste from landfill."

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Carol Hall, managing director of Reverse Vending Corporation reVend[R], added: "reVend[R] has over 28 years of reverse vending experience: we invented the very first reverse vending recycling machines for domestic light bulbs.

"Now, we are proud to say that these machines will be exclusive to Bee'ah across the Middle East- a top, award-winning integrated environment and waste management company."

The light bulb recycling machines from reVend[R] will help to increase the UAE's recycling rates, keep hazardous waste out of the nation's landfills and help companies meet their environmental performance targets.

Light bulbs that are not energy efficient will be banned across the United Arab Emirates by the end of this year as the Emirates Authority for Standardisation and Metrology (Esma) has expanded its range of efficiency standards to cover more electrical equipment and appliances. The new standards will require all light bulbs sold and used in the country to be eco-friendly as per the rating system.

This would lead to an increased demand for CFL and LED light bulbs, in addition to an increased demand for recycling light bulbs and domestic batteries.

The reVend[R] reverse vending machines accept all domestic light Bulbs, including incandescent ones, CFLs, LEDs as well as any domestic batteries which contain valuable and scarce natural mineral resources or harmful materials such as lead and mercury.

Each light bulb is recognized by the machine's video recognition technology; from there, an easy-to-follow touch screen menu helps to guide the recycler through his/her eco-journey. Once the user completes the recycling process, he/she will receive a reward incentive voucher.

Through the machine, recyclers will have the option of donating their loyalty points to charity organisations; they can also be rewarded for their positive environmental efforts with redeemable points - as part of the myBee'ah loyalty programme.

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Publication:Construction Week
Geographic Code:70MID
Date:Aug 10, 2014
Words:470
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