Printer Friendly

Bayer shifts consumer care unit.

MORRISTOWN, N.J. -- Bayer AG has transferred the global headquarters of its Consumer Care Business Group here from Germany.

With the move Gary Balkema, head of the company's North America region, succeeded Frank Morich as general manager of the group. Morich was appointed to Bayer's board of management.

The consumer care group produces and markets over-the-counter medications, including Bayer aspirin and Alka-Seltzer and the household insecticides Autan and Baygon.

North America is the fastest-growing region for the O-T-C sector. The region, which includes the United States, Canada, Mexico and Central America, accounts for some 50% of the consumer care group's total sales. All together the group employs 5,300 people, approximately 2,000 of whom are already based in the North America region.

Consumer Care is the second Bayer business group to be headquartered in the U.S. Bayer Diagnostics, which is based in Tarrytown, N.Y., operates the company's global business in diagnostic equipment and reagents.

The changeover at the helm of Consumer Care means that the three business groups in Bayer's health care business segment are now managed by an international team.

Balkema, an American, joins David Ebsworth from the United Kingdom, who heads the Pharmaceuticals Business Group, and Rolf Classon, the Swedish general manager of the Diagnostics Business Group.

COPYRIGHT 2000 Racher Press, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Chain Drug Review
Article Type:Brief Article
Geographic Code:1USA
Date:May 22, 2000
Previous Article:Griffin in line to become NACDS chairman in 2002.
Next Article:Dutch firm to buy Rexall Sundown.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters