Bay get a lesson in football by the six-shooters.
In a crushing blow to their pride and status since clinching a step-up to the Evo-Stik Premier Division in last season's play-offs, the Seagulls's ambitions were ruthlessly put through the shredder in what was their most comprehensive home defeat for years.
For the first 24 minutes the Bay manfully clung on, but once third-placed Northwich went in front through a harsh-looking penalty, put away by Wayne Riley following an obscure offence by Mick McGraa, therewas only ever one team in it.The loss of formidable central defender Danny Grannon with a back injury two minutes later was a telling factor in the total eclipse.
Sub Sam Bailey came on as boss Dave Challinor reshuffled his pack, but it was like confronting a hurricane with a sandbag.
Ollie Ryan made it 2-0 on the half-hour mark with Gareth Evans' overhead kick, which narrowly skimmed the top of the bar, theBay's only chance of note as the traffic became increasingly one-way.
Clinical finisher Ryan ran in a second half hat-trick to bag four in all, with Riley helping himself to a second as class act Northwich turned the screws.
Bay's Karl Noon managed to get in a shot which curled narrowly wide, but therewas no disguising the gaping gulf between the sides.