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Battle for car radio listeners.

A BATTLE of the airwaves is raging on UK roads between middle-aged drivers who compete to put either Radio 2 or their local independent radio station in the listeners' top slot, AA research reveals.

On the 80th anniversary of the introduction of the car radio, Radio 2 has the edge with 20% of the 13,900 AA members surveyed picking it as the station they are most likely to listen to in the car.

However, 18% of drivers favour their local independent station.

The biggest fans of Radio 2 drive-time listening are 28% of 55-64 year olds, while local independent radio stations draw the bulk of their support from the 45-54 year olds.

Radio 1 steals the show for young drivers, pulling in 50% of the 18-24-year-old audience and accounting for 18% of the total driver listeners.

Another fifth of the late middle-aged drivers tune into BBC Radio 4 while on the road.

Nearly half of women drivers listen to Radio 2 or local independent radio.
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Publication:Huddersfield Daily Examiner (Huddersfield, England)
Date:Jul 10, 2009
Words:166
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