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Bass updates classic logo.

The Bass Triangle is one of the world's longest-lived corporate logos. Designed in 1777, it became Great Britain's first legal trademark in 1875. Now, InBev USA aims to give the marque a "more contemporary feel ... to appeal to its target consumer, the 25-plus-year-old-male who is always moving forward." So, beginning January 2006, the Bass triangle will feature gold edging. "Bass Pale Ale is all about reaching for greatness," said Victor Melendez, director of European brands, InBev USA. "The Bass Pale Ale drinker is one who is focused on accomplishment in all aspects of his life. With that forward movement, it's important to keep a great brand like Bass progressive and in tune with its core drinker." Melendez said the revamped logo will be used on all Bass materials including advertising, packaging, point of sale, glassware, and online.
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Title Annotation:InBev USA's gives contemporary feel to Bass Triangle logo
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 26, 2005
Words:137
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