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Bass Ale builds on "What is Art?" consumer promo.

Bass Ale builds on "What is Art?" consumer promo

Building on the success of Bass Ale's current advertising campaign, the brand is now offering consumers the opportunity to "Exhibit Their Good Taste" by sending away for framed posters featuring two of the campaign's three notable figures -- Friedrich Nietzsche, "Why Does Man Exist?" and D.H. Lawrence, "What is Man's Deepest Desire?"

"We've been inundated with calls and letters from consumers lauding the campaign and requesting copies of the posters for display in their homes, offices, and university classrooms," reported Paul Block, group marketing director, Guinness Import Co. "By supplying the posters, to meet consumer demands, we're effectively sharing the campaign's success with consumers and retailers alike."
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Publication:Modern Brewery Age
Date:Sep 30, 1991
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