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Barwa to accelerate mobile commerce innovation.

Through the MEF membership Barwa Bank will be able to create thought leadership, share knowledge, define opportunities and challenges and discuss solutions about various aspects of the M-Commerce sector, particularly in the emerging markets of GCC and the Middle East.

The M-Commerce initiative by MEF aims to evolve the potential of M-Commerce, address security and privacy issues, while increasing consumer and merchant confidence in mobile payments. As a member of MEF, Barwa Bank will be the first bank in the world to work closely with MEF on shaping the future of this initiative and driving its execution in Qatar.

Hussein Fakhri, Head of Marketing Communications in Barwa Bank said, "The mobile medium is a major space now, we at Barwa Bank have identified innovation as one of our core values and business modules, and we will work with all members of MEF in Qatar from telecom operators to SMEs, retailers and others to create an ecosystem for M-Commerce."

Rimma Perelmuter, MEF Executive Director, added, "We're thrilled to welcome Barwa Bank as the first bank to become MEF members. MEF currently has over 80 of its members companies working on M-Commerce across North America, EMEA and South East Asia. We look forward to Barwa Bank leading and supporting MEF's M-Commerce activities in the Middle East to demonstrate the mobile as the key platform to purchase, transact and engage with customers in a safe and trusted environment."

"We have been providing innovative services and offerings to our customers since our launch. Through this membership, we will continue our innovative path at much faster pace. Our customers deserve and should expect only the best from the bank of the future" concluded Fakhri.

2011 CPI Financial. All rights reserved.

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Publication:CPI Financial
Date:May 29, 2011
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