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Barton Beers "shines light" on Corona Light.

Barton Beers "shines light" on Corona Light

Barton Beers, Ltd., is making it easier to "see the light" with the introduction of a new painted label for Corona Light.

"This new packaging will augment Corona Light's growth in the marketplace," said Tom McNichols, Barton's vice president of marketing. "The unique label covers less of the bottle surface, allowing the rich golden color of the product to shine through.

"This label will definitely set Corona Light apart from ordinary lights," McNichols added. "We feel strongly that the new packaging will enhance the future success of the product."
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Title Annotation:Barton Beers Ltd.'s new painted label for beer brand
Publication:Modern Brewery Age
Date:Sep 2, 1991
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