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Bartell Drugs Upgrades Entire Lab Fleet to KODAK APEX.

Leading Regional Retailer Also Adds KODAK Personal Greetings and Social Connectivity to Kiosk Fleet

ROCHESTER, N.Y. -- Eastman Kodak Company (NYSE:EK) today announced that Seattle-based Bartell Drugs has replaced its remaining fleet of in-store photo processing lab systems with KODAK Adaptive Picture Exchange (APEX). The recently completed chain-wide upgrade converts Bartell Drugs entire fleet of photo processing lab systems from silver halide "wet lab" technology to APEX thermal dry labs.

A leading drugstore chain serving the Seattle metro area, Bartell Drugs has built a reputation for innovation in its photo centers, based on Kodak retail photo kiosk and lab systems. The APEX fleet also allows Bartell Drugs to implement Kodak's Net-to-Retail solution to drive in-store printing from customers that prefer to create and order products from home via the Web. Bartell Drugs was among the first U.S. chain drug retailers to deploy the KODAK Social Connectivity Module, which allows customers to access their photos directly from the kiosk from online sharing sites such as FACEBOOK, the KODAK Gallery, and GOOGLE PICASA Web Albums to create and print premium photo products such as duplex photo books, calendars, KODAK Personal Greeting Cards and KODAK Picture Movie DVDs.

"Meeting customer demand for new and exciting photo products, while achieving more speed and efficiency in the fulfillment process is a strategic business initiative for Bartell Drugs. Kodak has helped us every step of the way," said Ron Miller, Senior Vice President of Merchandising, Bartell Drugs. "Our new APEX fleet not only opens the door to a broader and more profitable in-store product portfolio, it provides the pathway for Bartell Drugs stores to become Web-based photo fulfillment centers."

"Bartell Drugs is a shining example of how a chain drug retailer can grow its photo center business in a rational, profitable manner with Kodak's scalable kiosk and dry lab solutions," said Michael Saturnia, General Manager, Americas Consumer Business, Eastman Kodak Company. "We congratulate Bartell Drugs on its leadership in photo merchandising and are proud to be providing the solutions to make that vision a reality."

Since it was introduced in 2009, APEX has become a leading thermal dry lab photo processing platform for retailers worldwide. APEX enables retailers to accept, manage and produce premium product orders, including photo books, collages, posters, single-sided and duplex greeting cards and calendars. The modular, scalable platform offers low cost of operation and low maintenance requirements, requires no costly chemicals and supplies, and has low space requirements for materials storage. APEX also uses 70 to 90 percent less energy than comparably-sized silver halide minilabs, and consumes no water.

"In addition to enabling us to offer new photo products and services, the fact that APEX is more energy efficient and operates with much lower overhead makes it a tremendous asset in our photo centers," said Bartell's Miller.

About Bartell Drug

Founded in Seattle in 1890, family-owned Bartell Drugs is the oldest drugstore chain in the United States and owns and operates 59 stores in King, Snohomish & Pierce counties. For more information on Bartell Drugs visit

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit and follow our blogs and more at

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Publication:Business Wire
Date:Sep 14, 2011
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