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Barbie gets all dolled up with the help of MAC: log on to Happi.com which is updated every business day with the news you need to succeed in the competitive global household and personal products market. In addition, our website includes articles that are only available online. Log on and learn more!

* Since her debut in 1959, Barbie has been the most beloved doll for generations of young girls. Always in step with the times, Mattel's recent collaboration with MAC Cosmetics is proving to be another evolutionary stride for the iconic doll. The resulting Barbie-inspired color palette is designed to excite the little girl in every adult Barbie lover.

Also this month on Happi.com: The Science of Beauty

* Nanotechnology continues to make waves in personal care. While most often used in skin care applications, hair care companies PureOlogy and Warren-Tricomi are pioneering the use of nanotechnology in shampoo, conditioner and treatment products to help deliver key ingredients to the parts of hair that need them most.

Is There Gold in Mineral Makeup?

* von Natur has launched a line of vegan-friendly mineral makeup for eco-conscious makeup lovers. The line spans from mineral-based foundations and concealers to naturally nourishing lip shimmers and cheek colors.

Fun in the Tub with Belly Buddies

* Bath time can be fun time for both parents and kids with the new Belly Buddies line from MZB. Included in each bottle of premium bubble bath is a removable squirt toy molded in the shape of licensed characters.

Happi.com Webinar Series: Formulating Effective Cosmetics, Feb. 28

Be sure to visit Happi.com this month to sign up for our one-hour webinar on formulation. The event features presentations by Andrew Savaides, group leader, technology research, Zotos and Robert Y. Lochhead, University of Southern Mississippi. Lochhead will cover the latest developments in high-throughput screening (HTPS) methods and how they can greatly enhance chemists' ability to innovate. Savaides will discuss the importance of hydro-lipophilic balance (HLB) in the formulation of personal care products. The webinar will take place Feb. 28 at 3pm EST. Log on and sign up today!

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Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Online at Happi.com
Publication:Household & Personal Products Industry
Date:Feb 1, 2007
Words:296
Previous Article:A new era in skin care?
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