Printer Friendly Names Steve Lacoff as VP of Product Management and Marketing; Mr. Lacoff to Leverage Sprint IP Enterprise Solution Expertise in New Role.

CARY, N.C. --, a leading nationwide provider of Internet and Voice over IP (VoIP) services for small and medium businesses, today announced that it has named Steve Lacoff as VP of Product Management and Marketing. In this role, Lacoff will be responsible for leading's product strategy, marketing initiatives and alliance and carrier relationships.

"Lacoff's expertise is ideally suited to support's goal of expanding our existing product portfolio to include a robust suite of wholly-owned, value-added IP services including VoIP, Managed Services and network-based application services," said Henry Kaestner, CEO.

Prior to joining, Lacoff spent over 4 years at Sprint where he spearheaded the company's strategy for IP services targeting enterprise and government customers. He led the design and launch of seven global enterprise VPN and security products, including Sprint's flagship portfolio of Layer 2 and MPLS VPN solutions. These responsibilities equipped him with a strong understanding of the enterprise telecom market and expanded his background in product strategy, channel management and enterprise sales.

Prior to Sprint, Lacoff worked for Mercer Management Consulting and Per-Se Technologies, where he gained experience in business strategy, market segmentation and analysis, and technology development. He earned an MBA at the Kellogg Graduate School of Management and a BS at the Georgia Institute of Technology.

"I am very excited about joining and the opportunity to make an immediate and meaningful impact on the company," explained Lacoff. "After spending several years in a large carrier environment, I believe is uniquely positioned to fundamentally change the way data services are delivered to small and medium-sized businesses."

About is revolutionizing telecommunications for small and medium businesses. Since its inception in 1999, has grown into a leading nationwide provider of internet and VoIP services, by offering unparalleled selection, savings and service. The company's unique methodology and experienced team ensure accountability and service superior to that of traditional Internet access providers. has met the Internet access needs of thousands of customers. For more information, visit
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Publication:Business Wire
Date:Jun 7, 2005
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