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Bandai to break into market for women's apparel.

TOKYO, July 31 Kyodo

Toymaker Bandai Co. said Tuesday it will plunge into the market for women's apparel by selling dresses, handbags and other fashion items at affordable prices for young women under the ''Sweet Razzor'' brand beginning in early September.

Popular model and TV personality Leah Dizon is the face of the new brand and is involved in designing, marketing and other operations, Bandai said.

The company will initially introduce 28 kinds of apparel designed for women in the 18 to 25 age bracket, selling them at prices ranging from 2,980 yen to 6,980 yen through a nationwide network of 350 apparel stores run by Palemo Co. as well as through other means including an online site accessible by mobile phone.

First-year sales are targeted at 2 billion yen, Bandai said.
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Publication:Japan Computer Industry Scan
Date:Aug 6, 2007
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