Bamburgh voted best in Britain.
A POLL of nearly 3,000 holidaymakers commissioned by consumer group Which? indicated that Bamburgh, Northumberland is the country's most highly rated coastal resort.
It triumphed over better known and pricier locations, earning a customer score of 89% due to the quality of its beach, seafront, food and value for money.
Italian Riviera-esque village Portmeirion, North Wales, was in second place on 88%.
Languishing at the bottom of the table were Bognor Regis, West Sussex and Clacton-on-Sea, Essex, with just 47% each.
Rory Boland, editor of Which? Travel magazine, said: "These ratings won't make happy reading for some of those destinations many of us remember from childhood. But whether you fancy blowing out the cobwebs in Bamburgh or pottering around in Portmeirion, it's clear that the great British seaside has something for everyone."
Colourful fields surrounding Bamburgh Castle in Northumberland