Balanced Health launches BOTA skin care.
BOTA stands out on the shelves with packaging that features fresh and natural imagery with the right touch of femininity. BHB has developed a strong innovation pipeline that will create long-term and sustainable growth.
BHB guarantees a high-quality product supply, sourcing from farmers in four states. Due to its size, the company can buy and therefore sell at a lower cost, thus passing on the savings to the consumer.
Geared primarily toward the female Millennial consumer, BOTA is priced to sell as a premium product at an accessible, value-driven price point. The average consumer allocates under $50 of his or her budget toward spending in this product category, and BOTA products are priced under $25 each.
BOTA tunes into the needs of this market with specific problem-solution skin care and satisfies the desire for other full-body wellness products with a line of supplements. Strong, natural botanicals are essential to BOTA's story. Natural ingredients like avocado oil, honeysuckle, shea butter, cinnamon, apricot kernel oil and more work in tandem with CBD to provide benefits to every skin type. BOTA emphasizes a natural yet aspirational lifestyle that is supported through transparent marketing with visual intrigue, differentiating it from many competitors on the market today.
BOTA's full-spectrum topical products include Calming & Nourishing All-Day Body Lotion, Calming & Warming Muscle Melt Creme, and Calming & AgeDefying Hand Lotion. Full Spectrum CBD Oil Tinctures, simply made with MCT coconut oil and full-spectrum hemp oil in appealing natural cinnamon and spearmint flavors, round out the line.
BOTA is a part of the vertically integrated BHB family of hemp-derived CBD brands that include flagship brand CBDistillery, recently named America's No. 1 value CBD brand, and CBDistilleryRx, formulated exclusively for distribution through pharmacies and medical professionals. BHB's mission is to provide the highest-quality, U.S. grown, hemp-derived CBD products at fair prices and to be the premier resource for CBD education.
BHB was founded by two Colorado natives four years ago with five employees and two SKUs. The company has grown to over 100 employees, many of whom are deeply rooted to the Rocky Mountain State, and its product portfolio has expanded to over 95 SKUs. The company's subsidiaries include CBDistillery, one of the nation's largest and fastest-growing retailers of hemp-derived CBD products, reporting $41.3 million in revenue for 2018 (450% growth year over year and 13,499% in just two years).
BHB's mission is to bring the highest-quality, fairly priced CBD to the masses, and the company now leads the #CBDMOVEMENT. The movement furthers the company's commitment to providing the highest-quality, U.S. grown hemp-derived CBD products and to being the bellwether of education to the consumer and the industry as a brand that truly prides itself on safety and quality. BHB recognizes the importance of being transparent to both consumers and the general public about the constant changes in the CBD industry and aims to make the website of its leading brand, CBDistillery, a "one-stop shop" for consumers interested in and wanting to learn more about CBD.
With the CBD industry growing exponentially following the passage of the 2018 Farm Bill, established and trusted CBD companies are marketing themselves to stand out from the crowd. BHB is exemplifying this at a crucial time by allocating $20 million to its 2019 marketing strategy. The company has been using this budget across brands for trade show attendance, creating and trademarking the #CBDMOVEMENT, developing resources for consumer education through the movement, implementing innovative techniques for brand transparency, and working with partners on digital, paid and earned media.
The rapid growth of BHB has put the company in an excellent position to provide the masses with access to CBD products at the best value on the market. The company has made major investments in its infrastructure, supply chain capabilities, product portfolio, innovation and sales strategy, positioning itself for continued fast growth. Control of the supply chain plus the combination of these investments lets the company put customers and their needs first--recently announcing an 18% to 30% wholesale price reduction on all tinctures. The new tincture pricing, among the lowest in the industry, will help the company continue to provide consumers access to CBD products at the best value on the market, it says.
A testament to the brands' commitment to producing safe, high-quality CBD is BHB being among the 13 companies awarded the first-ever U.S. Hemp Authority Certification Seal.
Startups like BHB have an ability to create a culture of compassion that drives employees and, in so doing, they make a difference in the lives of others. "Since the very beginning we've centered our entire company around the #CBDMOVEMENT, " BHB points out. "We want to give everyone in the world the ability to try high-quality, trusted and American-grown CBD at fair prices."
BHB believes in a company culture where no matter how much it continues to grow, everyone feels as though they are part of a close-knit group and their voice is heard. It strives to achieve this through employee spotlight programs, company outings, multiple work channels that encourage sharing and open-door policies with executives. "As we grow, it is crucial to have open communications and allow everyone to provide feedback, as every single member of this team has a voice in how the company operates and progresses in this brand-new, exciting industry," says BHB. "How we approach our work is often as important as the work itself, because the way we treat each other, our shared environment, and the way we cooperate, shape us as people."
BHB seeks to inspire change within the CBD industry and encourage consumers to consider alternative methods to enhance their wellness at value prices.
It differentiates itself from competitors through five touchpoints:
* Transparency: All products go through a rigorous OA process. This includes five third-party tests.
* Data: Being a leading online retailer, BHB has extensive retail data.
* Quality: Product and educational resource quality is second to none.
* Experience: BHB comprises industry veterans and CBD/Hemp experts.
* Value pricing.
Additionally, BHB sources hemp from domestic farmers who exercise natural farming practices. The company is Food and Drug Administration registered and part of the Hemp Roundtable with ISO certification.
Balanced Health Botanicals
1720 South Bellaire St., Penthouse Suite Denver, Colo. 80222
Key contacts: Chase Terwilliger, CEO Carly Smith, Events Coordinator
Phone: (610) 554-3617
Primary business: BEAUTY CARE Skin care
Total Store Expo booth #2641
Caption: Chase Terwilliger
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|Title Annotation:||TSE 2019: CORPORATE PROFILES|
|Publication:||Chain Drug Review|
|Date:||Aug 26, 2019|
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