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Balance sheet: as financial leader of the organization that oversees competitive cycling in the U.S., Todd Sowl incorporates a love of the sport and the outdoors into every facet of his daily life.

TITLE Chief Financial Officer

COMPANY USA Cycling Inc., a not-for-profit organization serving as the governing body for all disciplines of competitive cycling in the United States; headquartered in Colorado Springs, Colo.

BORN. Denver, Colo., December 1973

SPOUSE Susan, married for 15 years.

CHILDREN Tyler, 10, and Sydney, 7.

EDUCATION SUMMARY Bachelor of Science in Accounting and a Masters in Accountancy from the University of Denver; Colorado Society of CPAs Gold Medal recipient for highest state score on CPA Exam.

CAREER SUMMARY Began career in 1996 with what is now PwC, working in the assurance and business advisory services practice in Denver. Joined USA Cycling in 2001 as CFO.

FEI CHAPTER Member of the Colorado Chapter since 2007.

LEISURE Cycling, running, backpacking/hiking, skiing, reading and volunteering as the Cubmaster for my son's Cub Scout Pack.

TIME MANAGEMENT Planning ahead and maintaining a list of what I need to accomplish and continually prioritizing and re-prioritizing that list


STRESS MANAGEMENT Going for a long bike ride or for a run. After I get back, I'm a lot more focused and energized.

FAVORITE BOOK Any book that grabs my attention and keeps me from wanting to put it down until it's finished. I especially like the thriller fiction genre; some favorite authors are Michael Connelly, John Grisham and Dan Brown.

PERSONAL HERO My dad. Starting from a very humble beginning (growing up in a house with no hot water and no one in his family attending college), he succeeded through hard work and is one of the most caring people I know He taught my brother and me the value of not only having a good work ethic, but also focusing on family and enjoying life.

BEST ADVICE RECEIVED Don't worry about the money (it will come if you do a good job), but instead find a job you enjoy doing and surround yourself with good people. If you are not happy at what you are doing, then you prob-ably will not do a good job at it.

FAVORITE JOB The two best jobs I've had are my current job and my three summers working as a ranger at Philmont Scout Ranch. I have great memories working at Philmont and I still can't believe I got paid to backpack.

USA Cycling has been a dream job that has allowed me to combine my love for sports into my professional life. It has been great being part of the Olympic movement and growing the sport of cycling in the U.S.

FAVORITE VACATION A three-way tie between vacationing with my wife and kids at Atlantis in the Bahamas, Playa Del Carmen in Mexico and Sanibel Island in Florida. Cycling through the Alps in Switzerland and France is also near the top.

MOST CHALLENGING JOB When I started at USA Cycling in 2001, it was near bankruptcy--even after the organization did a large downsizing right before I joined. Working closely with the CEO and COO, we were able to restructure the organization to make it operate effectively and efficiently, while also significantly growing its revenues. It's now one of the most financially sound national governing bodies in the Olympic movement

FAVORITE DEAL The IPO of McData Corp., when I was with PwC. I've worked on almost a half-dozen IPOs and this one was probably the most work, but I learned the most from it. It was great to see its stock trade up to give the company a $30 billion market cap.

ADVICE TO SOMEONE STARTING OUT I'd encourage them not to just focus on finance, but to try to learn as much as they can about the operations and IT systems of their employer and/or clients. Having a good understanding of a company's operations and IT systems can make you a lot more effec-tive in the finance role.

CHILDHOOD DREAMS CEO of a Fortune 500 company and to be a member of Congress--or the president.

FAVORITE QUOTE I was involved in Boy Scouts growing up and am an Eagle Scout. The Boy Scout motto is "Be Prepared." These two simple words apply to so many facets of one's life. So many years later, I find they are just as relevant now as they were then.


-- Edited by Scott Ladd
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Author:Ladd, Scott
Publication:Financial Executive
Article Type:Occupation overview
Geographic Code:1U8CO
Date:Apr 1, 2012
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