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Bakers Greggs impressed by tasty champions.

Byline: Linda Cameron Reporter

STUDENTS from Newcastle University Business School impressed top bosses at Greggs the bakers with their innovative new product concepts. Winning team, G2G, competed in a 12 week Dragons' Den-style competition with 21 teams of marketing students, to develop a newly branded product.

Now, they are set for an exclusive insight into the workings of the marketing department of one of the North East's biggest businesses, Farida Abbaz, Pawida Isarangkul Na Ayudhaya, Lijie Tang, and Monika Kwapinska - Team G2G - were one of five groups whittled down from 21 applicants in the Greggs contest.

The final five faced a grilling from an impressive line-up of marketing experts.

Teams had to present their product concepts to a panel of judges headed up by Martin Kibler, business development and property director for Greggs and with Graeme Nash, head of customer and marketing; Gordon Bethall, managing partner at creative communications agency Gratterpalm; Will Clowes, founder of UniCarAds and alumni of the Business School; and Professor John Wilson, director of Newcastle University Business School.

Team G2G clinched the top prize with their product concepts that focused on healthy, indulgent food.

They will now spend a day working within the award-winning Greggs marketing department, which is responsible for promoting the 1,700 Greggs shops across the UK.

Pawida, who is currently studying for a Masters in cross-cultural communications and international marketing at Newcastle University, said: "It was a really tough competition with a high standard of entries, so we are so we are very proud that our finished product and team work, won this recognition.

"The hardest part was generating new ideas and finding the 'gap in the market'. However it was a great opportunity for us all to put what we have learnt at University into practice and we can't wait to spend time with some of the top marketing minds in the country."

Mr Kibler said: "This challenge is a fantastic way of providing students with opportunity to allow them to develop their business skills and gain experience that will help them in their future career progression.

"I know that the Greggs team have thoroughly enjoyed being involved and found it really rewarding. We're all looking forward to working with the winners when they come for their placement at Greggs in the near future - who knows, maybe one day one of the team may be filling an operating board position at Greggs!" Prof Wilson added: "The five shortlisted teams had a competitive edge in terms of creativity, strategic thinking and commercial awareness and they demonstrated these skills during their presentations."


Greggs Marketing Challenge 2014. Winning team G2G: Farida Abbaz, Pawida Isarangkul Na Ayudhaya, Lijie Tang, Monika Kwapinska from Newcastle <BBusiness School
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Publication:The Journal (Newcastle, England)
Date:May 17, 2014
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