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Badlands Entertainment Buys South Dakota, USA Dirt Track Speedway.

M2 EQUITYBITES-April 21, 2015-Badlands Entertainment Buys South Dakota, USA Dirt Track Speedway


21 April 2015 - US-based media production company Badlands Entertainment Group has struck a deal to purchase the famed Huset's Speedway in Brandon, South Dakota, the company said on Tuesday.

Terms of the deal were not disclosed.

The 1/3mile high-banked dirt bull ring hosts weekly Sunday night events featuring Hobby Stocks, USRA B-modifieds, Late Model Street Stocks, IMA RaceSaver Springs and 410 Outlaw Sprints.

It also hosts special events like the World of Outlaws and All-Star Circuit of Champions.

Badlands plans to integrate the Speedway into its suite of services, offering guests the opportunity to purchase tickets at its box office or online. Reserved seating, general admission and a range of VIP experiences will also become available.

Brennan plans to close Badlands Pawn early on Sundays to allow patrons to park and take a shuttle to the Speedway. The improvements will start this season and continue right up until opening day of the 2016 racing season.

There will be improvements to all facets of the facility including track, grandstand area, parking, food and beverage, sound system and overall look and feel.

The speedway will also feature live radio and television coverage including streaming the races on-line. New VIP options, group packages and sponsorship opportunities will also become available.

Brennan plans to page homage to the facility, its previous owners, fans and drivers with a race track hall of fame onsite with the name dedication to Huset's Speedway.

Badlands Television is in pre-production for five separate productions, including a full length reality show called Badlands Pawn, Badlands Weekly, Badlands Live and Morning Crash.

Its Badlands Pawn is a nightly game show that will air on local and regional FOX affiliates where contestants have a longshot to win USD 1m in gold and prizes.

Badlands Weekly is an infomercial-style production with weekly Badlands news and a showcase of items available for sale at the pawn shop.

The company's Badlands Live will feature live national act concerts that will perform on the Badlands stage every Thursday starting New Year's Eve. And the Morning Crash radio show will air live daily on FOX TV in Sioux Falls and surrounding areas.

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Publication:M2 EquityBites (EQB)
Geographic Code:1U4SD
Date:Apr 21, 2015
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