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Badger Sportswear Acquires Custom-Tailored Sports Uniform Boutique Garb Athletics.

M2 EQUITYBITES-November 17, 2017-Badger Sportswear Acquires Custom-Tailored Sports Uniform Boutique Garb Athletics


17 November 2017 - US-based athletic apparel and team uniforms manufacturer Badger Sportswear has purchased custom-tailored sports uniforms manufacturing boutique Garb Athletics, the company said.

This acquisition, when coupled with Badger's previously announced acquisition of Alleson Athletic, bolsters Badger's team uniform offering with premium-crafted, fully customised apparel.

Garb occupies a unique space in the team uniform market. Using Garb's proprietary digital technology, team dealers and coaches can quickly and easily design a truly custom uniform with unlimited decoration options, including tackle twill, embroidery and sublimation, all for one set price.

The customised garments are manufactured at Garb's facility in the Philippines, individually vacuum-sealed in branded packaging and delivered to dealers in less than four weeks.

Garb Athletics was founded in 2006 by Steve Rosenbeck, who saw an opportunity to service the custom segment of the team uniform market with a premium tailored product that could be designed easily, priced simply, and manufactured and delivered quickly.

Building on relationships previously developed in the Philippines, he set up a sewing and fabrication operation.

To save time and drive sales for authorized team dealers, he partnered with Joseph Snow, a software developer, and originally part of the development team for EA Sports' Madden Football, to create Garb's proprietary, user-friendly online platform.

The terms of the transaction were not disclosed.

Established in 1971, Badger Sportswear is a privately held company located in Statesville, North Carolina, that manufactures team sports and fan athletic wear.

The merchandise lines consist of performance tops and bottoms, fashion active wear and T-shirts, sweatshirts, jerseys, polos and henleys, mesh tops and bottoms, outerwear and team uniforms for most major sports.

Garb is headquartered in Salt Lake City with a 275-employee manufacturing plant in the Philippines, where all of its uniforms are produced.

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Publication:M2 EquityBites (EQB)
Date:Nov 17, 2017
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