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Bad month was a blip for Better Together; ANALYSIS.


DIRECTOR OF FIVE MILLION QUESTIONS, UNIVERSITY OF DUNDEE THE result of our last Survation poll triggered a month of hand-wringing in pro-union circles.

Questions have been asked both in private and on the front pages of the newspapers - were the wheels coming off Better Together? Did the nationalists have unstoppable momentum? Some went further, with the Lib Dem conference in Aberdeen appearing to meet with the sole purpose of haranguing their own side.

Their behind-the-scenes briefings against colleagues were even worse.

But when it comes to campaigns, it is usually the cooler heads who prevail - as our latest poll testifies.

So it is good news for the union and Better Together, who have seen that nationalist momentum stall.

Given the month they have had, the leadership of the Better Together campaign can take some satisfaction that the Yes vote has fallen back. Of course, support for No has dropped a little too. But the crucial gap has widened in the No camp's favour.

If the promised next phase of the campaign is on its way then it will begin without accusations of panic behind it.

This is absolutely vital for creating a bit of momentum for Better Together itself.

The principal weakness for Yes remains the lack of enthusiasm among women for independence.

The collapse last week of the Scottish Government's childcare lollipop for voters will not have helped here.

It is dead in the water and Yes need a new female strategy - and quickly at that.
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Publication:Daily Record (Glasgow, Scotland)
Date:Apr 10, 2014
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