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Back into the swing of things.

ALTHOUGH Dior's New Look triggered a dramatic change in fashion, with its move away from utility designs towards cinched in waists and voluminous use of fabric, popular culture was to become the main influence in the later years of the 1950s.

Young people had grown tired of wearing the same clothes and of listening to the same music as their parents so it was no wonder that record companies and fashion designers spotted a growing market in these new "teenagers".

Around this time, a group of young women working for Vernon's Pools were asked by the company to forma 70-strong choir, later trimmed down to 16 professional members in 1958 including Joyce Baker, future wife of Marty Wilde and mother to 80s chart topper Kim Wilde.

Their look was very much the look of the age - narrow waist lines, wide skirts with blouses tucked in and neat heels, their hair trimmed into neat short curls or twisted into a chignon.

While their choice of out fits may have been typical of 1950s starlets, they themselves were not - becoming the first singers with raw Scouse accents to enter the Top 30.

By 1959, after a successful album of standards, their numbers had reduced to just three and their dress sense was already starting to show hints of the shorter hemlines that would eventually define 60s fashion.


HIGH STREET: Stores such as Marks & Spencer embraced the new look; GLAMOUR: Liverpool women were crying out for style and luxury after the austerity of the war years; TEEN EXPLOSION: Teenagers brought their own twist on fashion; FOLLOWERS OF FASHION: The Vernons Girls in 1958 kept up with the trend; IN THE SWING: Heavy coats created a fantastic shape
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Publication:Liverpool Echo (Liverpool, England)
Date:Mar 1, 2008
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