If, as Buddha said, it's true that the word manifests as the deed, +E (Positive Energy) Awareness Apparel is on the right track to making our world more just, safe and healthy. The company's 100 percent certified organic cotton t-shirts, tanks and baby clothes feature key words such as "Bang" and "Dirty" on the front, with the explanation of a related social or environmental issue on the back. The "Hot" tank, for example, corresponds to global warming, and reminds us to "Bike, walk, take public transportation." Founder Joan Malony explains, "With +E, I hope to inspire awareness and action in a thoughtful and provoking way to help enact changes that our world is crying out for." +E also donates a minimum 10 percent of profits to organizations--such as the Nature Conservancy and Heifer International-that work to find solutions to Awareness Apparel issues. Prices range from $24 to $33. CONTACT: +E Positive Energy, (800)557-9401, www.shoppositiveenergy.com.