Printer Friendly

Baby diaper battles continue.

Facing increasing pressure from private label producers, Kimberly-Clark, Dallas, TX and Procter & Gamble, Cincinnati, OH, have recently been engaged in price and diaper count changes in an effort to maintain market share. In the last month, Kimberly-Clark announced that it was cutting the price on its "Huggies" disposable diapers by 7% to bring it in line with P&G's "Pampers" brand. This price cut took effect June 1.

Now, in a move designed to counter a similar change at K-C five months ago, P&G is reducing by 10% the number of diapers in its Pampers and "Luvs" packages. According to a report in the New York Times (6/8/93), the company is also reducing the price on the packages to keep the price per diaper unchanged. The change, effective July 1, is an effort to reduce pricing confusion for consumers as competing brands will now be available in similar count packs.
COPYRIGHT 1993 Rodman Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Nonwovens Industry
Date:Jul 1, 1993
Previous Article:Confab, DuPont introduce feminine incontinent product.
Next Article:Westphal joins Concert Industries.

Related Articles
Introductions abound at private label show.
Private label diapers: on the branded bandwagon?
PL diaper sales increasing at expense of branded products.
Babies are always changing ... so are the diapers.
Japanese diaper production up.
Baby diaper market keeps changing.
Quality does not have to be expensive.
Hot off the press....

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters