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Baby diaper battles continue.

Facing increasing pressure from private label producers, Kimberly-Clark, Dallas, TX and Procter & Gamble, Cincinnati, OH, have recently been engaged in price and diaper count changes in an effort to maintain market share. In the last month, Kimberly-Clark announced that it was cutting the price on its "Huggies" disposable diapers by 7% to bring it in line with P&G's "Pampers" brand. This price cut took effect June 1.

Now, in a move designed to counter a similar change at K-C five months ago, P&G is reducing by 10% the number of diapers in its Pampers and "Luvs" packages. According to a report in the New York Times (6/8/93), the company is also reducing the price on the packages to keep the price per diaper unchanged. The change, effective July 1, is an effort to reduce pricing confusion for consumers as competing brands will now be available in similar count packs.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:Nonwovens Industry
Date:Jul 1, 1993
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