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Baby Magic ads celebrate heritage.

COPPELL, Texas -- In honor of its 65th anniversary, baby care brand Baby Magic recently put a spin on its classic advertisements from the 1950s.

Baby Magic photographed four real-life fathers-to-be in its reimagined ad campaign, called "Dads in the Making." The new dads are featured side by side with the brand's original 1958 images of expectant mothers.

"The brand is excited to continue in its legacy of providing products made with love and care that both mom and dad can feel proud to use on their children," said Laurie Enright, director of marketing for Naterra International Inc., the brand's manufacturer. "In fact, Baby Magic's iconic pink wash even features the sweet original scent that moms have loved for 65 years."

A family-owned brand, Baby Magic has delivered trusted baby care products for families since 1951.

Believing that nothing brings parents together like shared experiences and teamwork, the company said it knows the importance of recognizing incredible mothers and fathers who are changing the lives of their little ones.

While Baby Magic has been dedicated to the tradition of developing products for millions of parents who rely on its product line for cleansing, moisturizing and protecting their babies' skin, the brand also recognizes the ways that parenting and baby care have evolved over the years, according to Enright.

To that end, Baby Magic is committed to developing baby care products that do "what they say they're going to do, while cutting out the bad stuff," Enright said, adding that the hypoallergenic, tear-free and paraben-free products are made with "love and care, which is why it's been a cherished brand for so many years."

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