Baby, won't you sell my car?
Oh-What-a-Feeling is out. Oh-What-a-Soundtrack is in. Car commercials, long home to cloying corporate jingles, are increasingly leaving the music to the professionals. From Sting to Geggy Tah, rockers have eagerly licensed their tunes to automakers--both for up-front cash and the boon of steady airplay on the small screen. But the marriage of song and sedan isn't always one of sales and synergy. Off-color lyrics can clash with the corporate pitch, and occasionally a band insists on selling out in style: Witness Chumbawamba, who sold a song to Pontiac for $100,000 but gave the cash to activists bent on exposing GM's environmental record. Here, a snap assessment of recent auto spots, judging just how well the music sells the motorcar.
ARTIST/SONG CAR WHAT GOES ON WHAT THE HOW THEY IN THE AD SONG'S ABOUT WORK TOGETHER CHUMBAWAMBA PONTIAC Main Street Finding despair The anti- "PASS IT Americans win on the Internet: Microsoft ALONG" keys to a "Shut out the lyrics Pontiac to go world. It's should have on a reality- getting worse. alarmed TV-style road Save yourself, someone in trip. After a don't leave Detroit. No week with the the house. Aaah, in-house car, they where do you jingle "pass it want to go could along" to today?" be worse the next, er, than this. winner. D- GEGGY TAH MERCEDES Scruffy, dot- A random act of A driving "WHOEVER C-COUPE com-wun- kindness: "All I song that YOU ARE" derkind type wanna do is to drives home cruises in thank you even the his coupe, though I don't message. groovin' to know who you Hum-it-in- the stereo, are. You let me the-fast- windows down, chaaange lanes lane plastic bag while I was infectious. swirling driving in my A American car." Beauty-like in the backseat. NICK DRAKE VOLKSWAGEN Hipper-than- We're not sure, Nothing "PINK MOON" CABRIO thou college but it's more says kids take a creepy than Fahrvergnu- moonlit, top- good: "I saw it gen like down drive written and I the signa- to a party. saw it said: A ture tune The kegger is pink moon is on of a unappealing its way." forlorn after the folkster spiritual most famous cruising, so for OD-ing they pop it on anti- in reverse depressants and drive off at age 26. after the C- moon. LED ZEPPELIN CADILLAC Restyled An extended sex Given that "ROCK AND Caddies with drought: "Been a the average ROLL" grotesque long time since age of a angular I rock and Caddy buyer headlights rolled. Been a is 63, we zip and zoom long time since suspect to the I took that it's been strains of stroll.... Been a long time this '71 a long lonely, indeed. heavy-metal lonely, lonely, Actual classic. lone-ly time." synergy: D Unintended ironic synergy: A+
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|Title Annotation:||rock music (Chumbawamba)|
|Article Type:||Brief Article|
|Date:||May 1, 2002|
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