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Baby's first brain food.

Since docosahexaenoic acid (DHA) helps support brain and eye development, it's only natural that Parsippany, N.J.-based Gerber would include the omega-3 fatty acid, which is found in breast milk and many baby formulas, in new lines of the brand's 2nd Foods Purees and Infant Cereal. Made with 100 percent fruit and available in such varieties as Banana Peach Granola, Apple Vanilla Mixed Grain, and Pear Blueberry Oat, the purees contain 18 milligrams of DHA per serving, similar to the amount in five ounces of the most popular national formula. The cereals, which contain natural grains and come in Rice, Oatmeal, and Oatmeal with Banana varieties, also offer 18 milligrams of DHA per serving. Both product lines have no added salt or artificial flavors. The purees retail for a suggested $1.20 per two-pack of 3.5-ounce plastic tubs, and an eight-ounce canister of cereal goes for a suggested $2.99. For additional information call Gerber director of customer marketing Rich King at (973) 503-7108.

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Publication:Progressive Grocer
Article Type:Brief article
Geographic Code:1U2NJ
Date:Jun 1, 2007
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