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Babor invites women to smile.

Babor invites women to smile to their hearts' content with Mimical Control, said to be an athome Botox alternative. Babor Mimical Control stops the nerve impulses that cause muscle contractions which may lead to wrinkling, executives at the Palm Beach, FL-based company said. This muscle-control action relies on Italian curry plant extract to relax irritated skin and promote the production of "feel-good" endorphins. As a result, skin stays relaxed and expression lines are smoothed out, Babor executives said. The cream retails for $65 at resort and destination spas, as well as at the Babor Institut.
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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Feb 1, 2005
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