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BUYING DAD A SHIRT AND TIE FOR FATHER'S DAY? TIEOLOGIST TELLS HOW TO BUY A GIFT HE'LL ACTUALLY WEAR

 NEW YORK, June 8 /PRNewswire/ -- Some dads will never wear the tie they get for Father's Day. Others will discreetly exchange it. And a good number will sheepishly excuse it by saying "It's this year's tie from my kid."
 If you are buying dad a tie, or a shirt and tie, tieologist Sara Dicker and shirtmaker Alan Wein of Bert Pulitzer(R) Men's Apparel have some advice to offer.
 "One major trend in ties, especially with younger men," says Dicker, "is striped ties with striped shirts. It's a great look. The key is to match the stripes in the tie to the ground color of the shirt, not to the shirt's stripes."
 When buying ties Dicker advises, "The tried and true method is to match the basic color in the tie to the base color of the shirt or suit."
 What's "in" in ties right now? Classic and micro patterns, stripes, smaller and more sophisticated designs. The best width? Dicker says to pick ties 3-7/8 to 4 inches wide.
 "The most important thing to do -- and the thing practically no gift buyer does -- is to look in the closet and see what dad already owns," says Wein, president of Wilk Shirt Company, maker of Bert Pulitzer shirts. "Think about what the shirt and tie you're buying goes with, and how it will be worn. Consider his lifestyle. A young, more fashion-conscious father who works in advertising might wear a much different shirt and tie with a pin-striped suit than an older, more conservative dad."
 It's o.k. to match patterns to patterns, tieologist Dicker advises, but don't let the tie get too busy. For example, for a tie to match a glen plaid suit, consider a floral pattern with a gray, black, red or burgundy base color. Aim for a more open pattern, rather than a busy one.
 If you're a dad, the best thing to do with this story is to put it on the breakfast table where your well-meaning family will see it before they shop for your Father's Day gift.
 -0- 6/8/93
 EDITORS' NOTE: Sara Dicker avaialable for interview.
 /CONTACT: B.L. Ochman, 212-226-0201, for Bert Pulitzer shirts/


CO: Bert Pulitzer ST: New York IN: REA SU:

KW -- NYFFNS3 -- 6316 06/08/93 06:48 EDT
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Publication:PR Newswire
Date:Jun 8, 1993
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