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BUSINESS LIFE: Advice takes centre stage at Royal Show; Business stand will help farmers boost profits.

ADVISERS have urged rural industry to adopt a more formal, business-like approach to cope with changes the Common Agricultural Policy will bring over the next 10 years.

The Coventry and Warwickshire Chamber of Commerce's Business Link service is to appear at the Royal Show 2004 at Stoneleigh Park next month to speak to farmers.

It will host a stand at the show with the Farm Business Advisory Service, the regional centres for Tourism Business Support and the Food and Drink Industry.

The stand will be in Hall 2, Stand SF 43 of the show, which takes place at the National Agricultural Centre, Stoneleigh, from July 7-10.

Terry Draycott, of Business Link Coventry and Warwickshire, said the fortunes of rural industries had suffered over the past decade.

He added: "Agriculture has gone through a downturn recently and farmers are increasingly finding that they have to diversify their business in order to stay afloat.

"This is where we come in - we can give impartial and confidential advice on how best to go about making the most of the facilities and potential that each farm has.

"It could involve anything from complementing their farm with a retail outlet, livery, or branching out completely.

"The Royal Show is an ideal platform for us as it reflects perfectly the myriad rural industries and opportunities available."

CAPTION(S):

GUIDANCE: Alongside the usual exhibits and events, farmers visiting the Royal Show will be able to pick up tips on diversification
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Title Annotation:Business
Publication:Coventry Evening Telegraph (England)
Date:Jun 29, 2004
Words:243
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