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BUSINESS AND GOVERNMENT SPENDING WAS FLAT LAST YEAR, BUT IS EXPECTED TO DOUBLE BY THE YEAR 2005

 BUSINESS AND GOVERNMENT SPENDING WAS FLAT LAST YEAR,
 BUT IS EXPECTED TO DOUBLE BY THE YEAR 2005
 CLEVELAND, Aug. 6 /PRNewswire/ -- Business and government purchases of goods and services totalled $7.5 trillion in 1991, according to a new Penton Research Overview (PRO) Report. Despite the severity of the recession, business and government spending -- as measured by actual dollar outlays -- was just about flat, increasing half a percentage point from 1990 to 1991.
 Dan Ramella, president of Penton Publishing, explains, "Corporate downsizings and run-lean policies are forcing many firms to rely more heavily on outside sources to get the job done. Companies now buy many of the goods and services they used to produce internally, resulting in new sales opportunities for business marketers."
 The long-term outlook for business and government markets is good. Following a period of relatively slow growth in the early nineties, American industry's efforts to boost quality and efficiency should begin to pay off in the next few years, as export sales grow and companies gear up to meet rising consumer demand. Ramella says, "Our projections show that business and government purchases will climb at a much faster rate after 1995, reaching $15.8 trillion by the year 2005."
 PROJECTED PURCHASES OF GOODS AND SERVICES
 Trillions of Dollars
 1990 1991 1995 2000 2005
 Business $6.963 $6.991 $8.198 $10.980 $14.472
 Government .522 .535 .628 .909 1.339
 Total $7.485 $7.526 $8.826 $11.889 $15.811
 BUSINESS AND GOVERNMENT PURCHASES
 Projected Average Annual Rate
 of Growth (In Percent)
 1990-1991 0.5
 1991-1995 4.1
 1995-2000 6.1
 2000-2005 5.9
 Source: Penton Publishing, PRO Reports No. 101A and 105.
 Other new PRO Reports look at the need for business buyers to do more with fewer people, the trend toward forming long-term partnerships with suppliers, and the sales effectiveness of various business media. Copies of the reports are available at no charge from Penton's sales offices.
 -0- 8/6/92 R
 /NOTE TO EDITORS: A list of new PRO Reports and copies of the reports are available upon request/
 /CONTACT: Ken Long of Penton Publishing, 216-696-7000, or 216-696-4135 (fax)/ CO: Penton Publishing ST: Ohio IN: PUB SU: ECO


BM -- CLFNS1 -- 7714 08/06/92 16:05 EDT
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Date:Aug 6, 1992
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