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BURSON-MARSTELLER APPOINTS LARRY SNODDON PRESIDENT, CHIEF EXECUTIVE OFFICER; JAMES DOWLING NAMED CHAIRMAN

    BURSON-MARSTELLER APPOINTS LARRY SNODDON PRESIDENT, CHIEF EXECUTIVE
                    OFFICER; JAMES DOWLING NAMED CHAIRMAN
    NEW YORK, Dec. 10 /PRNewswire/ -- Burson-Marsteller announced today that Larry E. Snoddon will become the third president and chief executive officer in the company's history, effective Jan. 1, 1992.  He succeeds James H. Dowling, who has been named chairman of the board. Harold Burson will assume the title of founder chairman.
    "Burson-Marsteller is about to finish the best income year in its history in the midst of one of the communications industry's most difficult years," Dowling said.  "We believe it is an advantage to plan management succession now from this position of strength."
    In related changes, Thomas D. Bell Jr. and Thomas J. Mosser have been named vice chairmen and joint chief operating  officers worldwide. James B. Lindheim becomes chairman, B-M Europe.
    The company will also establish an executive committee to coordinate its worldwide operations and practices.  The members will be Snoddon, Mosser, Bell and Lindheim, as well as Joseph Benway, chief financial officer, and James E. Murphy, chairman, Burson-Marsteller New York.
    Snoddon joined Burson-Marsteller in 1972 as an account executive. Earlier, he had been on the corporate public relations staffs of American Express and General Motors.
    Over the years he has developed and managed some of Burson- Marsteller's largest accounts, and built its health care operation into the undisputed leader in the public relations industry.  He was president, B-M Americas, from 1984 to 1987 and moved to London as president, B-M Europe, in 1987.  During his time in Europe, B-M tripled in income, with 23 wholly owned offices and 750 employees.  The firm is now ranked number one or two in 15 European countries.
    Snoddon has been a director of Y&R Inc. since 1986 and will now join the Y&R Inc. Executive Committee.
    Worldwide, Burson-Marsteller has more than 2,000 employees in 63 offices in 29 countries.
    -0-        12/10/91
    /CONTACT:  Joseph Kennedy of Burson-Marsteller, 212-614-5123/ CO:  Burson-Marsteller ST:  New York IN:  ADV SU:  PER FC-KW -- NY060 -- 1185 12/10/91 16:16 EST
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Publication:PR Newswire
Date:Dec 10, 1991
Words:340
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