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BURD JOINS SAFEWAY AS PRESIDENT; WILL REPORT TO CHAIRMAN & CEO MAGOWAN

BURD JOINS SAFEWAY AS PRESIDENT; WILL REPORT TO CHAIRMAN & CEO MAGOWAN
 OAKLAND, Calif., Oct. 27 /PRNewswire/ -- Peter Magowan, chairman and chief executive officer of Safeway Inc. (NYSE: SWY), announced today that Steve Burd has accepted his invitation to be president of the company. Burd will be responsible for overseeing Safeway's day-to-day operations and will report to Magowan, who will continue in his roles as chairman and chief executive officer. The appointment is effective immediately.
 Burd, 43, is a long-time management consultant to Safeway. He was deeply involved in developing and implementing strategy for the company in the post buyout period from 1986 through 1988. During this period, his assignments included asset sales, organizational restructuring, incentive compensation and profit improvement projects. He also has made major contributions to the capital allocation and planning process at Safeway.
 From 1988 through 1991, Burd worked with several other clients in the retail and food industries. Just prior to returning to Safeway six months ago, Burd played an important role in the profit turnaround at Fred Meyer Inc., a major retailer in the Pacific Northwest, working with management during an eight-month period when the company did not have a CEO. Since returning to Safeway, he has been involved in Safeway's field operations and is assisting the company in drafting strategy.
 "Steve Burd is a familiar face among our management team and I've developed the highest respect for his ability and integrity in the six years I've known him," said Magowan. "He is an excellent strategist with an outstanding record of accomplishments both here at Safeway and at other companies. I asked him to formalize his role and accept a permanent, expanded position with us because of his knowledge of our company, its strengths and the challenges it faces -- and because of his proven ability for improving shareholder value.
 "Steve will be a valuable addition to our management group as we continue to develop and implement a long-term strategy which will enhance Safeway's competitiveness in a time of great economic and marketplace change," Magowan added.
 Burd has spent the last ten years of his career as a "hands on" management consultant, working closely with the chief executive officers of major corporations in retailing and other industries. Burd was a management consultant with Arthur D. Little from 1982 until 1987 when he started his own firm. Before that he spent eight years in a variety of financial and marketing roles at Southern Pacific Transportation Co.
 Burd received a B.S. degree in economics from Carroll College in 1971 and an M.A. in economics from the University of Wisconsin in 1973.
 Safeway Inc. is one of the world's largest food retailers, operating more than 1,100 stores in the United States and Canada. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.
 -0- 10/27/92
 /CONTACT: Bob Bradford of Safeway, 510-891-3267/
 (SWY) CO: Safeway Inc. ST: California IN: REA SU: PER


TM -- SF009 -- 5631 10/27/92 16:37 EST
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Publication:PR Newswire
Date:Oct 27, 1992
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