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BUONGIORNO CREATES NEW MOBILE VERSION OF CORPORATE SITE.

Buongiorno SpA (MTAX STAR, Italian Stock Exchange: BNG), Milan, Italy, a leading digital entertainment company, has launched the mobile version of its corporate web site at http://buongiorno.mobi.

Buongiorno is the first company within the Italian enterprises in its sector to create a corporate site on the .mobi domain, which was designed for users to access the Internet through mobile phones.

.mobi's open standards, based on the best practices of the W3C's Mobile Web Initiative, allow end users to access Internet sites via mobile phones and to have a good experience with well-designed content, something hard to get with traditional .com and .net web site viewing on a mobile device.

buongiorno.mobi is compatible with all mobile devices that are able to access the Internet. To increase ease of use, every link on the .mobi site is matched with a keyboard number so that users can immediately access the desired page. The site also received a 5 out of 5 score - the best possible - from dotMobi's http://ready.mobi/ report, which provides an analysis of how well content is likely to function on a mobile device.

"Internet navigation is a common feature on the majority of current mobile phones and consumers are increasingly interested in using their mobiles for accessing Internet sites. Buongiorno created a .mobi site to offer a positive navigation experience, avoiding typical frustrations coming from browsing a wap.com/mobile or m/name.com site, which can be slow and, therefore, expensive," said Lucia Predolin, International Marketing & Communication Director of Buongiorno.

She added, "The Group has been involved in the digital market developments since the beginning, anticipating trends and taking advantage of convergence between the Internet and mobile. Creating a .mobi site was a natural progression, to give everyone fast access to all B! info".

Neil Edwards, CEO of dotMobi, the company behind the .mobi domain, said, "Content is key to the growth of the mobile internet. With the launch of buongiorno.mobi, the mobile entertainment and personalization industry can now deliver content more easily than ever. By going '.mobi,' Buongiorno is proving its commitment to the mobile web."

Together with the premiere of its new .mobi site, Buongiorno launched a new corporate website at www.buongiorno.com; the new site was designed to correlate to Buongiorno's recently refreshed logo. The new buongiorno.com features a strengthened Investor Relations area to deepen the relationship with analysts, investors and stakeholders as well as a richer Press Room section which is dedicated to dialoguing with the media. Also available on the new web site are several successful case histories, which underline the growing expansion of the Group.

About Buongiorno Group

Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment. One of the first groups worldwide in the mobile value-added services area, Buongiorno is market leader in Europe and the United States, and has recently opened operations in emerging markets such as Latin America, Middle East and Africa. Buongiorno operates in Russia and Pacific Asia through a Joint Venture with the Japanese group Mitsui & Co., Ltd.. Buongiorno operates with two business lines: value-added services for wireless and wired consumers (Consumer Services) -- distributed through the brand BLINKO as well as through partnerships with leading telecom companies and the most important media groups -- and digital marketing services (Marketing Services).

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the- go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison (3), Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative and is the Founding Mobile Sponsor of the Webby Awards.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi and the dotMobi blog at http://blog.mobi.

For information about Buongiorno S.p.A., visit http://www.buongiorno.com.

Web site: http://www.dotmobi.mobi/ http://buongiorno.mobi/ http://ready.mobi/ http://www.buongiorno.com/ http://blog.mobi/
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Publication:Online Product News
Date:Jul 1, 2007
Words:741
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