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BUICK LEADS ALL AUTOMAKERS IN 1991 MARKET SHARE IMPROVEMENT

 BUICK LEADS ALL AUTOMAKERS IN 1991 MARKET SHARE IMPROVEMENT
 FLINT, Mich., Jan. 6 /PRNewswire/ -- Buick led all automakers, domestic and import, in increased market share in the 1991 calendar year, Robert E. Coletta, Buick general sales and service manager, announced today.
 Buick was the only domestic automaker to show any increase for the calendar year. Its sales totaled 544,325 -- up 1.4 percent from the 536,667 sold in calendar 1990 -- and the highest for Buick in three years.
 The increase of 1.4 percent compares with an estimated decrease of 12.4 percent for the industry as a whole and a decrease of 8.5 percent for import sales.
 Buick has moved up to fifth place in calendar-year sales from sixth in 1990 and seventh in 1989. Its share of the domestic market in 1991 was 6.7 percent, up nine-tenths of a point and the highest in five years.
 Buick sales for December were up 3.8 percent and for the last 10 days of December up .1 percent.
 The biggest percentage increases for the year were Roadmaster Estate Wagon, up 87 percent; Park Avenue, up 33 percent; Regal, up 16 percent; and Century, up 15 percent.
 LeSabre, which was out of production for several months for changeover to a new design, was down 23 percent for the calendar year but up 35 percent for the first three months of the 1992 model year and up 62 percent for December.
 During the calendar year, Buick sold nearly 30,000 of its new Roadmaster and Roadmaster Limited sedans, which were introduced in May.
 -0- 1/6/92
 /CONTACT: Lawrence R. Gustin of Buick Motor Division, 313-236-1418/
 (GM) CO: Buick Motor Division; General Motors ST: Michigan IN: AUT SU:


SM -- DE023 -- 6903 01/06/92 12:09 EST
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Publication:PR Newswire
Date:Jan 6, 1992
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