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BUDGET RENT A CAR'S HISTORIC FREE RENTAL DAY RESULTS IN WIDESPREAD 'SELL OUTS' NATIONWIDE; OTHER DISCOUNTS, INCLUDING $35 MINIVAN, CONTINUE

 LISLE, Ill., Nov. 24 /PRNewswire/ -- Budget Rent a Car announced today that the first-ever offer of a free rental day on Nov. 23 as part of its 35th birthday celebration was highly successful, resulting in "sell outs" at numerous participating locations nationwide. Meanwhile, other special birthday discount offers launched in September will continue through Dec. 15.
 "We were pleased with the tremendous response to this historic offer, with our customers taking advantage of the occasion by booking an estimated 33 percent more cars than in comparison to the same day last year," said William N. Plamondon, president and CEO of Budget Rent a Car. "What better way for us to say `thank you' to our customers than to give them the gifts -- including cars free for a day -- as we continue to celebrate Budget's 35th birthday as a value leader in the car rental industry."
 Still in effect through Dec. 15 are two of several initial birthday celebration offers including a $35 daily rental rate for minivans with a three-day advance reservation required, as well as a $35 daily rental rate on full-size cars reserved three days in advance for a rental period lasting three or four days.
 The historic Nov. 23 free rental day applied to all car classes. The offer was good for vehicles picked up that day only, regardless of the length of rental.
 Budget "sold out" its cars Nov. 23 in most major metropolitan areas across the country. "Sold out" cities on the East Coast included New York, Boston and Washington, D.C. Southern cities included New Orleans and Memphis, while West Coast locations "sold out" their fleet in Los Angeles and San Francisco, among others. Chicago and Oklahoma City were among the Midwest locations that also "sold out" the fleet.
 Budget Rent a Car is the world's third largest car and truck rental system with more than 3,200 corporate and licensee-owned locations including nearly 825 airport locations in over 110 countries and territories. Budget has nearly 1,050 locations in the United States, including more than 300 airport locations.
 -0- 11/24/93 R
 /CONTACT: Janice Cain, 708-955-7059, or Kiersten Zweibaum, 212-536-8836, both of Budget Rent a Car/


CO: Budget Rent a Car ST: Illinois IN: LEI AUT SU:

GK -- NY007R -- 7543 11/24/93 09:05 EST
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Publication:PR Newswire
Date:Nov 24, 1993
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