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BUDGET RENT A CAR'S FIRST-EVER FREE CAR RENTAL OFFER GENERATES OVERWHELMING RESPONSE FROM N.Y. RESIDENTS; CENTER FLOODED WITH REQUESTS

 LISLE, Ill., Nov. 5 /PRNewswire/ -- In response to a first-ever offer of a free car rental day on Nov. 23, Budget Rent a Care received an overwhelming number of reservation requests this weekend, selling out its entire available fleet in the New York City area in just 24 hours. The birthday offer, which celebrates Budget's 35 years as a value leader in the car rental industry, applied to all car classes, including specialty vehicles and minivans, picked up on Nov. 23 at participating locations nationwide.
 "We're extremely pleased by the overwhelming positive response to this historic occasion," said William N. Plamondon, president and CEO of Budget. "The Thanksgiving season -- and our 35th birthday -- is the perfect time to say thank you to our valued customers by sending them `home for the holidays'."
 Budget Rent a Car is the world's third largest car and truck rental system, with more then 3,200 corporate and licensee-owned locations including nearly 825 airports in over 110 countries and territories. Budget has nearly 1,050 locations in the United States, including more than 300 airport locations.
 -0- 11/5/93
 /CONTACT: Janice Cain of Budget Rent a Car, 312-472-9720, or Kiersten Zweibaum of Ketchum Public Relations, 212-535-6592/


CO: Budget Rent a Car ST: Illinois, New York IN: LEI SU: PDT

TM-CK -- NY077 -- 3296 11/05/93 19:12 EST
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Publication:PR Newswire
Date:Nov 5, 1993
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