BUDD COMPANY ASKS EMPLOYEES: 'BUY WHAT YOU MAKE'
BUDD COMPANY ASKS EMPLOYEES: 'BUY WHAT YOU MAKE' /ADVANCE/TROY, Mich., Dec. 17 /PRNewswire/ -- The Budd Company, a
major supplier to North American vehicle manufacturers, is suggesting its employees, retirees, and suppliers buy 1992 model cars and light trucks for which it produces parts and assemblies.
"We are very encouraged by a recent mail-telephone survey of randomly selected Budd employees, 72 percent of whom found the information provided last year useful when seeking to purchase a new vehicle," said Budd Chairman Siegfried Buschmann. "Sixty-eight percent of the respondents agreed that employees of supplier companies like Budd, when new vehicle shopping, should give top consideration to vehicles for which their companies made parts." Buschmann said the mailing of the Budd 1992 Product Showcase would be extended to members of Congress representing districts in which the company has plants and to selected state legislators. The company launched the "Buy What You Make" program last year in an effort to help spur sales of vehicles produced by its customers. A guide for would-be buyers, the six-page brochure contains a list of models with Budd parts, photos of more than 50 vehicles, shopping tips and an easy-to-use buyer's worksheet. Sources for leasing information, used car appraisals, insurance pricing, and the most frequently ordered options also are included. For 1992, Budd products are used on more than 60 different vehicle models domestically produced by the Big Three automakers (Ford, Chrysler, General Motors) and five transplant companies including Mazda, Isuzu, Daihatsu, Suzuki and Hyundai. In addition, it exports products for BMW, Mercedes-Benz and Jaguar. The 79-year-old company, headquartered in the Detroit suburb of Troy, employs more than 9,000 and has plants in Indiana, Kentucky, Michigan, Minnesota, Ohio, Pennsylvania, Tennessee, Wisconsin, and Kitchener, Ontario. Budd produces a variety of exterior body panels from steel and sheet molding composite (SMC) such as fenders, roofs, hoods, doors, etc. The product mix includes disc brake components for passenger and light trucks, vehicle prototypes, brake castings for the automotive industry, and cold-weather heating products. Copies of the Budd Product Showcase are available free from The Budd company, Public Affairs Department, 3155 West Big Beaver Road, Troy, MI 48084. -0- 12/18/91 /CONTACT: Paul Sichert Jr. of The Budd Company, 313-643-3520/ CO: The Budd Company ST: Michigan IN: AUT SU:
JG -- DE020 -- 3005 12/17/91 14:04 EST
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|Date:||Dec 17, 1991|
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