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 NEW YORK, Aug. 12 /PRNewswire/ -- Buckeye Communications, Inc., (NYSE: BKCI) announced today that it has entered into a Direct Response and Development Agreement with Sun Entertainment Holding Corporation ("SUN"), a Canadian corporation that trades on the Vancouver Stock Exchange under the symbol "SED", pursuant to which Buckeye will market selected music and music related products owned or controlled by Sun, as mutually agreed by both parties. Buckeye and Sun will develop a "Direct Response Marketing" program for a number of selected products and thereafter add other products to the venture.
 Buckeye will develop the "Direct Response Marketing" campaign with the primary objective to make Sun a known consumer brand name for direct response music and music related memorabilia and other products. Buckeye will use Sun's logo, Sun's master recording rights, and Sun's rights to use various artists' images and likenesses for music and other music related products. Initially, "Direct Response Marketing" may include various forms of marketing whereby an advertisement is placed on television, radio, TV home shopping channels, print media, direct mail solicitation, catalogs, credit card syndication, or in other mas media, which advertisement solicits proposed customers to call or write to purchase the items advertised.
 The Sun label is t he original recording home of many of the pioneers of Rock and Roll and country music, such as Elvis Presley, Johnny Cash, Carl Perkins, Roy Orbison and Jerry Lee Lewis, and many other major recording artists with a worldwide following of fans.
 Sun owns or controls approximately 7,000 recorded masters by many of the worlds best known recording artists. Sun also has extensive archives of historic memorabilia, documents, photographs, contracts, advertisements, and other collectible items relating to these recording artists and their associated recording history.
 Buckeye has agreed to fund all development and marketing costs including product development cost, media cost, test marketing media cost, talent and consulting costs, fulfillment costs, fees and commissions and any other costs directly related to the selected product. Sun will receive payments on the sale of products. The agreement is for an initial term of two (2) years (the "Initial Term") subject to Buckeye's right to extend the Initial Term for three additional one-year terms if certain minimum payments are made to Sun.
 In addition to the agreement, Sun has agreed to grant Buckeye stock options for 100,000 shares of its currently issuable common stock exercisable on or before Aug. 11, 1995 at a price of U.S. $1.00 for 50,000 shares and U.S. $2.00 for 50,000 shares. The granting of options is subject to certain Canadian regulatory approvals.
 Buckeye, established in 1988, is a development stage company which seeks investment and business opportunities in the leisure and entertainment industries including investments in such areas as (i) merchandising, licensing and intellectual assets, including the marketing and distribution of various consumer products through direct response and other traditional retail methods on a worldwide basis, (ii) themed tourist attractions, and (iii) entertainment. Buckeye common stock is quoted on the over-the-counter non-NASDAQ Bulletin Board under the symbol BKCI.
 -0- 8/12/93
 /CONTACT: Mark Hershhorn, president and chief operating officer of Buckeye Communications, 212-888-9115, or fax 212-888-9399, or Pennsylvania 215-891-8320, or fax 215-891-8326/

CO: Buckeye Communications, Inc.; Sun Entertainment Holding Corp. ST: New York IN: ENT SU:

LD-MG -- NY088 -- 2347 08/12/93 18:26 EDT
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Publication:PR Newswire
Date:Aug 12, 1993

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