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BUBBLING INTO THE BILLIONS

 PALO ALTO, Calif., April 20 /PRNewswire/ -- The microbrewing industry is the fastest growing segment of the U.S. beer industry and is on the verge of being a $1 billion retail market in 1993. This landmark crossing comes after only fifteen years since the opening of the first U.S. microbrewery. What was once a small cottage industry is now the future voice of the beer industry as leading microbeer brands are making headlines.
 The distinctive, consistent and superb quality of microbeers, combined with the top ten's ability to distribute the freshest product throughout the country, establish microbrewers as leaders in the category. These are brands that fuel consumer demand, education, enthusiasm, and the revival of the long-lost American brewing heritage and pave the way for even more microbrewers to introduce their all-malt product styles to an accepting consumer market.
 Consumers are seeking better products with an emphasis on freshness, quality and taste -- attributes that have until recently been believed to be the exclusive territory of imports. Indeed, the American microbrewing industry has established itself as the domestic rival of the imported beer market and an intriguing presence for the super premium domestic brands.
 Since its 1986 founding date, Pete's Brewing Company has been at the forefront of the industry's growth and climbed to become the fifth largest microbrewer in the United States.
 EDITOR'S NOTE: To arrange an interview with Pete or to receive one or more of the following charts illustrating the growth of the microbrewing industry and Pete's Brewing Co., contact Kristin Seuell of Pete's Brewing at 800-877-7383 or fax: 415-327-3675.
 -- Microbrewing Segment Only Sizeable Growth in Entire Beer Industry
 -- Microbrewing industry to Hit $1 Billion in Retail Sales in 1993
 -- Pete's Brewing Company Shows Fastest Five Year Growth
 -0- 4/20/93
 /CONTACT: Kristin Seuell of Pete's Brewing Company, 800-877-7383/


CO: Pete's Brewing Company ST: California IN: FOD SU:

TB -- SJFNS1 -- 7738 04/20/93 07:37 EDT
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Publication:PR Newswire
Date:Apr 20, 1993
Words:321
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