Printer Friendly

BSkyB Digs Into Own Pockets to Push Digital.

To the chagrin of pre-existing customers, BSkyB plans to give away the set boxes necessary for access to the 140 digital channels they launched last year. Previously, customers paid the equivalent of $330 to unscramble its digital signals.

The decision to give away the equipment, however, may not have been in response to the deal offered by its competitor On Digital, which was giving away boxes to anyone who bought a television worth more than $330. Instead, it may have been in response to the threat posed by cable television, as boxes for cable customers will be included in monthly subscriptions when digital television is launched this year.

Rupert Murdoch, whose News Corp. owns 40 percent of BSkyB, worried that viewers might be wooed by cheaper telephone calls. Therefore, Sky Digital will give subscribers a 40 percent discount on all standard British Telecommunications calls.

The conversion from analog to digital driven by BSkyB does not come cheap. The company has allotted over $500 million to convert its three million analog subscribers to digital.
COPYRIGHT 1999 TV Trade Media, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Video Age International
Article Type:Brief Article
Geographic Code:4EUUK
Date:Oct 1, 1999
Previous Article:Digital Movies Slash Costs.
Next Article:Mexico Zeroes in on Video Pirates.

Related Articles
The European logic of digital television.
Send in the set-top boxes.
Digital Broadcast Alongside Free TV.
Europe's Pay TV.
Giving a technical briefing.
Switched on; FujiFilm Axia Eyeplate: The Chewable Digital Camera.
Three Cs in closure for U.K.'s DTT.
Prioritize PDA features: separate "neat" from "needed.".
In and out.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters