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BRUNSWICK'S ZEBCO DIVISION ACQUIRES BROWNING FISHING DIVISION

 BRUNSWICK'S ZEBCO DIVISION ACQUIRES BROWNING FISHING DIVISION
 SKOKIE, Ill., Oct. 28 /PRNewswire/ -- Brunswick Corp. announced today that its Zebco division has acquired the fishing division of Browning, a well-known line of rods and reels in the United States and Europe. Terms were not disclosed.
 The acquisition includes: the licensing of the Browning name for fishing; the purchase of Browning brand rods and reels; the licensing agreement for the Lew's trademark and associated names, rod and reel product lines, tooling and patents; and exclusive world-wide distribution rights to Poe's hand-crafted wooden lures.
 "The Browning name is well known to fishermen throughout the world. It is the number one brand name in Italy and number two in France, the two largest European markets. Domestically, it is a successful "dealer only" product line with a strong following by avid fishermen. We are pleased to add the Browning name to our Zebco family of products," commented Brunswick Chairman, President and Chief Executive Officer Jack F. Reichert.
 The Zebco Division, headquartered in Tulsa, Okla., is the largest domestic producer of fishing tackle. It also manufactures the MotorGuide, Thruster and Stealth brands of electric trolling motors.
 Headquartered in Skokie, Ill., Brunswick Corp. is a multinational company with leadership positions in marine power, pleasure boating, recreation and selected defense/industrial markets. Its stock is traded on the New York, Tokyo, London, Midwest and Pacific Stock Exchanges.
 /CONTACT: William R. McManaman, VP-finance, 708-470-4840, or Ross H. Stemer, director, investor relations, 708-470-4851, or Adrian W. Sakowicz, director, public relations, 708-470-4131, all of Brunswick/
 (BC) CO: Brunswick Corp.; Browning ST: Illinois IN: LEI SU: TNM


MA -- NY090 -- 6064 10/28/92 13:33 EST
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Publication:PR Newswire
Date:Oct 28, 1992
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