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BRUCE DAVIS TO SPEAK AT CreaTECH; TV GUIDE ON SCREEN PRESIDENT TO BE FEATURED AT ADVERTISING CONFERENCE ON "NEW MEDIA"

 ENGLEWOOD, Colo., Sept. 22 /PRNewswire/ -- Bruce Davis, president of TV Guide On Screen(TM), will speak about the future of interactive television advertising at CreaTECH, a first-of-its kind advertising industry conference that will focus on changes faced by the advertising industry as it continues to sell and persuade in the age of "new media."
 Opening today at the Crown Plaza in New York City, CreaTECH is the first conference to bring together the advertising and technology worlds to provide agencies with the information necessary to clearly define the advertiser's future role in "new media."
 Davis will demonstrate and explain the marketing capabilities of the interactive on-screen television guide scheduled for release in 1994. The potential of a service such as TV Guide On Screen is a boon to advertisers who seek to target customers successfully. For instance, customers who sort viewing options around sports could be given an on- screen prompt about special offers from providers of sports services. By answering "yes" to the prompt, that qualified and interested customer will then be shown special offers on items of interest, ranging from running shoes to football tickets. This type of interactive cable TV will eventually have the capability to gather both lifestyle and purchasing information, by tracking program viewing habits and stimuli that lead to purchasing decisions.
 -0- 9/22/93
 /CONTACT: Bruce Davis or Beverly Voelz of TV Guide On Screen, 303-267-5804, or Gary Quackenbush or Bill Freed of Neale-May & Partners, 415-328-5555/


CO: TV Guide On Screen ST: Colorado, New York IN: ADV SU:

LD -- NY006 -- 4460 09/22/93 06:00 EDT
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Publication:PR Newswire
Date:Sep 22, 1993
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