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BROOKS SPORTS, INC. PURSUES NEW GROWTH STRATEGY

 ROCKFORD, Mich., Feb. 3 /PRNewswire/ -- Brooks Sports, Inc. has undertaken corporate restructuring to maximize its technological leadership capabilities in the running shoe business. According to company management, this move will provide the foundation to meet Brooks Sports' aggressive short- and long-term growth strategy.
 Johnny Austad, chairman of the newly formed Brooks Sports, Inc., said the company's new direction is designed to reinforce Brooks' position in the minds of its current and potential customers as the world's preeminent running shoe brand.
 Brooks, one of the top five running shoe brands in the United States, was purchased Monday by the Norwegian-based Rokke Group for approximately $21 million.
 "The Rokke Group has committed significant resources to re-establishing consumer awareness of the Brooks brand and the company's heritage of technological innovation," said Austad. "As an example, we are doubling our advertising budget in 1993 to launch a new campaign targeted at expanding our customer base. Further, we will introduce technologies that enhance our credibility among our traditional running shoe customers."
 Killick Datta, president of Brooks Sports, Inc., believes the company's new strategy reflects the first of many positive future changes.
 "Brooks has long been recognized for its performance athletic shoes," said Datta. "With the Rokke Group's investment in Brooks, we are confident our plans to expand our business and increase sales for the Brooks brand can be carried out quickly and successfully. In 1993, we will reorganize and build our infrastructure, improve our service to retailers and consumers by providing even better product quality, delivery and value."
 The company is moving its corporate headquarters to Seattle to be close to its new parent company.
 Brooks Sports, Inc. is recognized worldwide for its innovative running shoe technology, including the U.S.-patented HydroFlow(R) system -- the only cushioning technology accepted by the American Podiatric Medical Association -- and the Propulsion Plate System(TM), which propels and controls motion. The company also markets and distributes athletic shoes for walking, tennis, fitness and basketball in the U.S. and 62 countries worldwide.
 -0- 2/3/93
 /CONTACT: Ian Gomar of Brooks Sports, Inc., 616-866-5624; or Clare Wade, APR, of Sefton Associates, 616-957-0600, for Brooks Sports, Inc./


CO: Brooks Sports, Inc.; The Rokke Group ST: Michigan, Washington IN: SU: RCN

JG-SB -- DE012 -- 2378 02/03/93 12:07 EST
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Publication:PR Newswire
Date:Feb 3, 1993
Words:380
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