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BRITISH CAR DEALER TO VISIT READING NEWS MAKER

 READING, Penn., Jan. 29 /PRNewswire/ -- The news of selling cars with one, clearly marked, take-it-or-leave-it-price with no sales people or high pressure selling has reached Great Britain. In an effort to "clean up our act", Geoffrey Fitchett is visiting U.S. dealers that eliminated salespeople, to study the new no-pressure system. Fitchett is the sales director of Evans & Cuttler Ford, Wiltshire County, England.
 Bob Fisher Chevrolet in Reading, Penn., one of the first dealers in the nation to eliminate salespeople, will be visited on Wednesday, Feb. 3. Bob Fisher, president of Bob Fisher Chevrolet, was not surprised by the request. "...people are people, regardless of where they live...and people hate high pressure selling and frustrating negotiating," said Fisher.
 "We are glad to do everything we can to help other dealers learn this customer driven program," said Fisher. Fisher sales have doubled since they eliminated salespeople, cut prices and quit negotiating.
 -0- 1/29/93
 /CONTACT: Bob Fisher, president of Bob Fisher Chevrolet, 215-921-0261/


CO: Bob Fisher Chevrolet ST: Pennsylvania IN: AUT SU:

AW-JB -- FL001 -- 0632 01/29/93 09:24 EST
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Publication:PR Newswire
Date:Jan 29, 1993
Words:182
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