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BRITISH AIRWAYS NAMED 1992 AIRLINE OF THE YEAR

 WASHINGTON, Feb. 9 /PRNewswire/ -- British Airways (NYSE: BAB) has been named 1992 Airline of the Year by editors of Air Transport World magazine.
 This is one of three major awards presented by ATW at a ceremony today at The Hilton in Washington, D.C. A similar award for a commuter or regional airline was presented to Mesa Airlines, and a third award for technological achievement by a manufacturer serving the airline industry went to Sundstrand Aerospace Avionics Systems.
 In addition, four departmental awards were made to: Emirates, for Passenger Service; Gunter Eser, former Director General of IATA, for Industry Service; American Airlines, for Cargo Development; and Britannia Airways, for Market Development.
 The 1980s and especially the 1990s have been and will be the years of the industry's globalization, as carriers all over the world expand into the international arena. The February 1993 issue of Air Transport World reports that no airline has done this as well as British Airways, the world's biggest international passenger carrier.
 The airline's route map stretches over 150 destinations in 69 countries. Of the 25.6 million passengers it boarded in the year ended last March 31, nearly 80% were international. British Airways also presented a $404 million net profit to its shareholders in fiscal 1990, $165 million more in 1991, and a healthy $444 million for 1992. For the first half of the current fiscal year, which will end March 31, British Airways reported a $324 million net profit.
 British Airways continually upgrades its service. Five years ago, British Airways "branded" its classes of service, concentrating on making each a leader. There was Concorde, First Class, business or Club Class, and economy or World Traveller Class.
 Its first major upgrading was Club Class, which was so good it was drawing passengers away from First Class. British Airways also does well in the technical aspect of running an airline. It made the supersonic Concorde a premier operation that produces a positive financial return. It was one of the earliest customers for many significant transport programs, such as the Lockheed L1011, actually launching the Dash 500, the Boeing 747, the 757, which is co-launched, and the new 777 for which it launched the General Electric GE90 turbofan.
 British Airways has been one of the most innovative marketeers in the airline industry, selling its product with award-winning creativity and panache. Currently, it is making persistent moves in the field of market development.
 It has been a world leader in efforts to forge alliances to position itself for the future, when many feel the world airline industry will be dominated by a few giant companies. Its efforts have generally followed a pattern to develop alliances in all three of the world's major economic centers -- Europe, North America, and the Pacific Rim. Through it all, British Airways has shown it can do well in both good and bad times and that its management has a handle on the future.
 -0- 02/09/93
 /CONTACT: Jim Woolsey, of Air Transport World, 202-659-8500/
 (BAB)


CO: British Airways ST: New York IN: AIR SU:

JP -- NY023 -- 4503 02/09/93 09:33 EST
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Date:Feb 9, 1993
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