Printer Friendly

BRITE VOICE SYSTEMS' CITYLINE NETWORK WELCOMES THREE NEW AFFILIATES; THE WICHITA EAGLE TO SERVE AS NEW PRODUCT BETA SITE

BRITE VOICE SYSTEMS' CITYLINE NETWORK WELCOMES THREE NEW AFFILIATES;
 THE WICHITA EAGLE TO SERVE AS NEW PRODUCT BETA SITE
 WICHITA, Kan., July 2 /PRNewswire/ -- The Brite Voice Systems Inc.'s (NASDAQ: BVSI) CITYLINE(R) Affiliate Network continues to expand with the addition of the Houston Chronicle of Houston; The Wichita Eagle of Wichita; and the Sarasota Herald-Tribune of Sarasota, Fla. The three newspapers join more than 60 CITYLINE affiliates located across the United States.
 The agreement these affiliates have with Wichita-based Brite Voice Systems parallels the affiliation of a local TV station and a broadcast network. Each of Brite's affiliates are equipped with a special computer, also known as an Information Processing Unit, that is able to receive a wide variety of up-to-the-minute "information feeds." Brite's Information Services Department writes, voices, produces and transmits hundreds of these information categories via satellite to CITYLINE affiliates on a daily basis. This timely, free information is then made available, through audiotex technology, to callers with touchtone telephones.
 By calling a CITYLINE system and entering a four-digit category number via a touchtone phone, callers can choose from thousands of categories, such as news, financial, weather and sports; horoscopes; soap opera updates; trivia & games; health tips and other information. CITYLINE is free to callers and is available 24 hours a day, seven days a week.
 New CITYLINE Debuts in Wichita
 The Wichita Eagle officially took over marketing of the CITYLINE system on July 1. A dedicated staff oversees its operation, sales and marketing.
 According to Keith Murray, general manager of The Eagle, CITYLINE will initially continue to offer the information callers expect. "Additionally, The Eagle is working on projects that will entail some interactive use of the system by readers. We'll have one that involves our People Project and people getting involved in politics. Our readers will be able to call CITYLINE and give their comments."
 Murray said, The Eagle's overall intent in becoming a CITYLINE affiliate is two-fold. "The first part is to position the newspaper even closer to the community through use of the system. We can basically be a 24 hour adjunct and be tied even more closely to the community than we are now. The second part is assisting with new development at Brite. CITYLINE is the first phase of our operation, but we'd like to do some experimentation with our classified ad side. We expect Brite's ClassAd Mailboxes(TM) will be a profitable enterprise for The Eagle," according to Murray.
 The Eagle to Serve as Testing Site for New Products
 With The Eagle located in Wichita, the headquarters of Brite Voice Systems, it's a natural for the newspaper to serve as a beta site for new products, like ClassAd Mailboxes and other target-marketing based products.
 Bud Calvert, Brite Voice director of marketing for Media Products, explains, "For the newspaper industry as a whole, we are constantly looking at adjunct products that can be attached to an existing or future Brite Voice system. One of the reasons we're very pleased with this arrangement is the fact The Eagle is willing to help us in those endeavors...the development and management of new products. The Eagle is absolutely devoted to dedicating the time, staff and new people to this operation. We'll be doing lots of work with this newspaper in order to test different products."
 The Wichita Eagle joins Knight-Ridder's CITYLINE systems already in place at the Miami Herald in Miami and Fort Lauderdale, Fla., and the Boulder Daily Camera in Boulder, Colo.
 Calvert concludes, "Knight-Ridder has been an innovator in the newspaper business. The group certainly has an eye to the future and audiotex will play a major role in the future of its newspapers."
 -0- 7/2/92
 /CONTACT: Linda Steele of Brite Voice Systems, 316-652-6500/
 (BVSI) CO: Brite Voice Systems Inc. ST: Kansas IN: TLS SU:


MC-BB -- DV002 -- 6124 07/02/92 11:17 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 2, 1992
Words:646
Previous Article:EQUITABLE GAS ANNOUNCES TWO RATE REDUCTIONS
Next Article:GENERATION 5 TECHNOLOGY TO PORT GEO/SQL TO HEWLETT-PACKARD 700 SERIES WORKSTATION
Topics:


Related Articles
BRITE VOICE SYSTEMS' CITYLINE NETWORK ADDS 7 MORE MEMBERS AS PUBLISHING INDUSTRY BRACES FOR ENTRY OF THE BELL COMPANIES
BRITE VOICE'S CITYLINE SYSTEM DEBUTS IN COEUR D'ALENE SPOKANE CHRONICLE & SPOKESMAN-REVIEW ADDS SECOND SITE
Voteline provides election year solution for newspaper.
BRITE VOICE SYSTEMS UNVEILS PINPOINT, COMPANY'S LATEST INNOVATION IN DATABASE MARKETING SOLUTIONS
THIRTEEN MORE NEWSPAPERS SELECT BRITE VOICE SYSTEMS AS THEIR SERVICE PROVIDER
BRITE GETS FIRST AUDIOTEX ORDER FOR ASIA WITH THAI COMPANY
BRITE VOICE SIGNS DEAL WITH DOW JONES FOR AUDIOTEX NEWS
JOHNS HOPKINS, BRITE ALLIANCE PROVIDES AUDIOTEX HEALTH INFORMATION
MIAMI HERALD CONTRACTS FOR BRITE MANAGED SERVICES FOR TELEHERALD AUDIOTEX SYSTEM
BRITE VOICE SYSTEMS, TELEPUBLISHING ESTABLISH STRATEGIC ALLIANCE

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters