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BRISTER TO 'QUARTERBACK' PRO SPORTS DIVISION FOR PERFORMANCE NUTRITION

BRISTER TO 'QUARTERBACK' PRO SPORTS DIVISION FOR PERFORMANCE NUTRITION
 DALLAS, May 5 /PRNewswire/ -- Performance Nutrition Inc. (OTC Bulletin Board: PNIC) announced today that it has reached an agreement with Pittsburgh Steelers' quarterback Bubby Brister under which he will endorse the company's high-performance nutritional supplement products.
 Brister's endorsement efforts will be a key marketing tool in Performance Nutrition's expansion into national retail marketing of its products. Brister will make several public appearances on behalf of the company at upcoming conferences, trade shows and conventions and will be featured in national advertisements on the Sports and Entertainment Network.
 J. David Miller, Performance Nutrition's director of public relations, said that Brister agreed to work with them after he experienced the positive results of the products by making them a part of his training regimen. "When I first tried the products, I was very skeptical," Brister said. "Two weeks later, I couldn't believe the difference. My level of energy and endurance was sky-high, I had outstanding gains in strength and my recovery from a hard workout was quicker."
 Performance Nutrition's current line of four nutritional supplement products are designed to enhance the body's recovery following a strenuous workout, which is the critical factor in achieving maximum athletic performance.
 Brister will lead Performance Nutrition's pro sports division and serve as a liaison to the National Football League's prestigious Quarterback Club, which is a division of NFL Properties. NFL Properties' gross sales for 1991 were $2 billion. The Quarterback Club includes such notables as Dan Marino, John Elway, Jim Harbaugh, Jim Everett, Troy Aikman, Randall Cunningham, Bernie Kosar and Boomer Esiason, among others.
 Performance Nutritional Inc., founded in 1988, formulates and markets a line of high-performance nutritional supplements for professional and amateur athletes. Performance Nutrition Inc. is a public company trading on the OTC Bulletin Board under the symbol "PNIC."
 -0- 5/5/92
 /CONTACT: J. David Miller of Performance Nutrition, 800-292-PLEX; or Shannon T. Squyres of the Corporate Relations Group, 714-955-1860/
 (PNIC) CO: Performance Nutrition Inc. ST: Texas IN: SU:


EH-JL -- LA014 -- 6410 05/05/92 09:31 EDT
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Publication:PR Newswire
Date:May 5, 1992
Words:344
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