BRIO AWARDED PLATINUM TOY AWARD
BRIO AWARDED PLATINUM TOY AWARD MILWAUKEE, Wis., Nov. 11 /PRNewswire/ -- BRIO Scanditoy Corporation
has been awarded the prestigious Oppenheim Toy Portfolio 1991 Platinum Award for its new Wooden Train Set. The BRIO Set is "an outstanding and welcome product that children will enjoy for years to come," says Joanne Oppenheim, author of the ad-free, 24-page quarterly consumer guide to the best toys, books and videos for kids up to age eight.
"Every new toy is fascinating because it's a novelty. The question is, will it continue to fascinate?," says Oppenheim. The Platinum Award is given to "those classic products with lasting play value." She continues, "Criteria for lasting play value include: Safety, developmental appropriateness and fun, as well as a certain 'open- endedness' that allows the toy to be played with in different ways by different kids." The BRIO Wooden Railway Set was one of 20 toys chosen from thousands of new products introduced to the marketplace in 1991. It features one suspension bridge span, short and long straight and curved tracks, ascending tracks and supports -- almost 12 feet of railway fun! The Set also includes a sleek black BRIO engine and two railcars. For ages five and up, the Wooden Railway Set is available at specialty toy retail stores for approximately $70. For a list of specialty toy retailers, contact BRIO at 800-558-6863, ext. 5. BRIO Scanditoy Corporation is the United States subsidiary of Sweden-based BRIO AB, the world's largest manufacturer of wooden toys. The Milwaukee-based operation employs 30 people in its 54,400-square- foot sales and distribution facility. -0- 11/11/91 /CONTACT: Leslie Remme, BRIO Toys, 414-353-8697/ CO: BRIO Scanditoy Corporation ST: Wisconsin IN: REA SU: DD-PB -- NE002 -- 2879 11/11/91 08:49 EST
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|Date:||Nov 11, 1991|
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