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BREITLING cracking the secret to luxury watch excellence.


Since Apple CEO Tim Cook strolled out on stage at their yearly event in 2014 to debut its latest product, Apple has spent its time trying to convince people all around the world that the Apple Watch is an essential technology that will change the way we live. So far, if reports are to be believed, they still have a lot of work to do. If perhaps Tim Cook and those at Apple are still racking their brains, trying to come up with an idea of how to make a new watch technology seem both practical, elegant, and wholly essential, there is one family, and one company that he should look to -- Breitling.

Since its inception in 1884, Breitling has been a pioneer of watch technology. From the early days, Breitling played a crucial role in the development of the wrist chronograph. But much like Tim Cook, founder Leon Breitling set his sights higher -- to lead the way in aviation. When the wristwatch emerged, the brand separated chronograph controls from those of the watch, making a technology that has been so oft imitated it is hard to imagine a wristwatch any other way. The brand also found its way into cockpits with its on board chronograph that equipped Royal Airforce fighter planes during World War II. In the 1950s, Breitling created the wrist-worn instrument panel the Navitimer--that allowed for airborne navigation all on its own. By proving their technology as not only something beautiful, but something wholly essential and useful in professional settings, Breitling found its way onto the wrist of nearly every pilot in the world, as well as finding its way into space. Breitling was the first space-going wrist chronograph, worn by Scott Carpenter in his 1962 journey.

Since then, Breitling has continued to innovate and prove its usefulness in the most essential situations that wristwatches and chronographs are needed -- making it beloved by professionals worldwide.

And it was that way that Breitling won the hearts of watch lovers everywhere. By making it first a thing of essential function that genuinely improved lives, it found its way to wrists that had no need for it in a professional setting. Whether you are an astronaut or simply a collector, Breitling is an important name on anyone's list of the greatest watches in the world. Today, it remains one of the last few independent Swiss watch brands--a testament to the individualist spirit.

And there's more good news for watch fans--Breitling has launched its military inspired Colt Chronograph Automatic and the Colt 36 to its Colt collection in the Middle East. First launched in the 1980s, the collection, which was initially intended for the armed forces, became popular with a wider audience due to the model's sturdiness, functionality and readability, in combination with the world class Breitling design.

The 44 mm diametre Colt Chronograph Automatic is available in four versions, including a quartz chronograph and a ladies' watch. Styling offers black, blue or silver dials, which are enlivened by a fine circular raised motif, with reinforcements for readability with oversized hands and hour-markers which are enhanced by a luminescent coating.

Powered by a self-winding movement, the model showcases the technical, understated and efficient styling of the Colt collection, with a broad unidirectional rotating bezel, satin-brushed finishes and engraved hour-markers. The model is distinguished by its four 'rider tabs'--a signature Breitling feature--ensuring both excellent handling and optimal protection of the sapphire crystal glare proofed on both sides.

For female collectors, The Colt 36 combines elegance with performance. With its 36 mm diametre and mother- of-pearl dials, the model ticks to ladies' time while maintaining its legendary sturdiness and readability.

Each timepiece is available with an optional diamond-set bezel and buyers can tailor this model to their style by choosing from steel or smooth leather bracelet and straps. The highly exclusive leather strap features a fine wave motif which is available in a broad range of colours.

The Colt 36 is fully equipped, with its screw-locked crown which is water- resistant to 200 meters. The models dial is also ultra-readable with its luminescent hands, numerals and hour-markers which are protected by a sapphire crystal glare proofed on both sides.

Breitling has been innovating for over a century, and with new watches like this being added to the line up all the time, that greatness looks to continue on for centuries more.

[c] 2015 CPI Financial. All rights reserved.[c] 2015 CPI Financial. All rights reserved. Provided by SyndiGate Media Inc. ( ).
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Date:Dec 13, 2015
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