Printer Friendly

BRECK GIRLS SMILE AGAIN AS DIAL CORP UNVEILS 'BRECK GIRL HALL OF FAME'; COMPANY ANNOUNCES SEARCH FOR FORMER BRECK GIRLS

BRECK GIRLS SMILE AGAIN AS DIAL CORP UNVEILS 'BRECK GIRL HALL OF FAME';
 COMPANY ANNOUNCES SEARCH FOR FORMER BRECK GIRLS
 PHOENIX, Ariz., June 1 /PRNewswire/ -- The Dial Corp (NYSE: DL) today unveiled the Breck Girl Hall of Fame at Dial Tower in Phoenix. The retrospective exhibit boasts more than 150 classic Breck Girl portraits from 1930 - 1970 and marks the first time that these historic works have been shown as a group.
 The Breck Girl Hall of Fame was established in celebration of Breck's rich history, and to honor the many beautiful American women who graced Breck ads through the years. Jaclyn Smith, Kim Basinger, Cybill Shepherd, Christie Brinkley, Brooke Shields, Cheryl Tiegs and Erin Gray each at one time were honored as Breck Girls.
 Dial Corp CEO John Teets cut the shimmering gold ribbon at the entrance to the Breck Girl Hall of Fame, wherein hung classic pastel portraits that had not been seen for years.
 Capturing Breck's Rich Heritage
 "Hanging these masterpieces is very important to us because they are such a rich part of Breck's heritage," said Teets. "Breck holds an important place in


hair care history. As the new owners of the brand, we feel it's our responsibility to uphold the high standards set by John Breck, the father of American shampoo. Today we celebrate the American woman with this exhibit."
 The exhibit -- the largest collection of Breck portraits ever assembled -- serves not only as a testimony to beautiful women of the past, but also as a chronicle of American history. Fashion, hair styles and make-up worn by Breck models reflect values and trends through the years.
 Searching for Former Breck Girls
 Upon Dial's acquiring the Breck brand, the portraits were shipped from warehouses where they had been abandoned for 30 to 40 years. The delicate pastels -- soiled, dusty and broken -- showed the signs of their neglect. Today, with the portraits restored to their pristine state, the Dial Corp faces an additional challenge -- identifying the Breck Girls. Several of the portrait subjects remain unidentified, their names lost in time. As part of its effort to identify them, Dial has announced a nationwide search for former Breck Girls. Past models and their families are invited to contact the company with any information about former Breck Girls.
 Anyone with information about a former Breck Girl should call toll free 1-800-528-0849, or send name and telephone number to:
 Breck Girl
 The Dial Corp M.S. 2452
 Phoenix, AZ 85077
 Portrait of an Era
 The standard Breck Girl portrait is 13" by 16" with a beige background. Traditionally, subjects sport flattering "V" necklines and often wear light-colored garments to draw the eye up toward the hair. Breck Girls came in various shapes and sizes and have included blondes, brunettes, redheads, babies, grandmothers, brides, musicians and sportswomen, all reflecting many interpretations of beauty. Two young boys of the Breck family were also featured in pastel portraits.
 The Breck Girl pastels were the creations of a few select artists over a period of 40 years. The Breck Girl concept was conceived in 1936 by Charles Sheldon, president of the advertising agency hired by John H. Breck, Inc. in Springfield, Mass. Sheldon is credited for painting the first pastels, including the famous 1937 trademark portrait featuring 17-year-old Springfield resident, Roma Whitney. In the early years, models were traditionally members of the Breck family or acquaintances of employees of Sheldon's agency or of John H. Breck.
 During the 60s and 70s, Burlington, Mass. artist Ralph William Williams continued the Breck Girl tradition. His portraits were somewhat different from Sheldon's, incorporating brighter colors and more individuality. His subjects included professional models as well as women from all over the country.
 The exhibit is open to the public and is free of charge. The Breck Girl Hall of Fame will be located on the lower level of the Dial Tower and is open Monday through Friday, from 10 a.m. until 2 p.m.
 -0- 6/1/92
 /CONTACT: Melanie Kuhn or Bradley Daves of Porter/Novelli, 212-315-8243, or 212-315-8105, for Dial Corp./
 (DL) CO: Dial Corp. ST: Arizona IN: HOU SU:


TQ-OS -- NY005 -- 5614 06/01/92 11:01 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 1, 1992
Words:695
Previous Article:/C O R R E C T I O N -- AMERICAN BIOGENETIC SCIENCES, INC./
Next Article:VIDEO GAME MAKER SHOWS PARENTS HOW TO LIMIT TIME KIDS SPEND AT SCREEN
Topics:


Related Articles
SHE'S BACK! SEARCH IS ON FOR THREE NEW BRECK GIRLS
THOUSANDS VIE TO BECOME BRECK GIRL -- AN AMERICAN TRADITION
30 FINALISTS NAMED IN NATIONAL SEARCH FOR AN AMERICAN CLASSIC - THE BRECK GIRL
SIX WOMEN ONE STEP CLOSER TO BECOMING AN AMERICAN CLASSIC -- THE BRECK GIRL
THREE NEWS BRECK GIRLS ARE NAMED
Himmel to Market Breck Hair Care Products.
IS BRECK READY TO MAKE A COMEBACK IN THE U.S.?
The Bulletin notes.
US tycoon tells the retail world: Look at Breck Road; American retail millionaire heaps praise on Liverpool store.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters